Barb's Pic
November, 2007 Vol 1, Issue 1

BJC2007
 Retailmakeover
Newsletter


Barbara Crowhurst
Retail Makeover Specialist,
Business Coach and Trainer
Greetings!,
What I know about retail for sure, is that it is a complex business. I have worked with and spoken to thousands of retailers over the past fifteen years and the successful retailers, the retailers that survive and prosper, are always looking to learn and grow.

I can help whether you book a personal coaching session, have me come to your store for a makeover or hire me to speak to your retail group. I promise to always bring to you the latest in retail information with positive solutions to your challenges and concerns.

I want you to be a successful retailer, successful beyond your wildest dreams. I am dedicating myself in 2008 to making sure that you start paying yourself more as a retailer or maybe even for the first time.

I hope you enjoy my first newsletter . I have decided to focus in on the "Common Mistakes Retailers Make"

Please keep in touch and let me know what your challenges and concerns are.

BJCsig

Barbara Crowhurst
Retail Makeover Specialist ,Business Coach and Trainer
Most Common Mistakes Made by Retailers

  • Not knowing your customer: Make a circle on a piece of paper right now. Put a dot in the middle, that's your store. From that centre dot to the outside of the circle represents 25 km, or the equivalent in miles. Statistics show that the average consumer will not travel further than that to go shopping. There are always special cases; be happy when that happens. How many potential customers  live in the area you have just outlined? Don't know, find out  by calling your economic development department of the town or city your store is in. You need to know numbers, income levels, where they live, how many children they have, if they work near where they live or elsewhere and so on.
  • Not keeping in touch with your Retail Database or Customer List: You can easy double your business size by keeping in constant contact with your customer list. Monthly is the key either by mail, phone or e-mail. You know that 80% of your business comes from 20% of your customer. Don't believe me figure it out. You will be very pleasantly surprised.
  • Not taking personal charge of everything financial: Do you know the answers to these questions? What's my inventory level? What is my sales to stock ratio? What are my expenses? What is my budget for buying new product? Am I running a profitable business? What's my cash flow situation?
  • Not having enough unencumbered monies invested into the business start up: It takes time for a business to start showing a profit. For most retail models it's easily 1 full year.  For that period of time you should not be depending totally on sales to keep the business going. Your main goal is to promote yourself and create awareness of your business, that takes money.
  • You don't take a salary or you take to much: You deserve to pay yourself what you would pay some one else to do the work you do. Hear me on this one. Plug that number into your expenses and if you can't see how that's going to work you need to increase sales to cover the number. No magic here just clear strategic thinking.

See you at my Retail Sales Tele Course
In This Issue
Most Common Mistakes Made by Rteailers
November Promotion
Quick Links
Retail News Articles
Join our Mailing List!
November Promotional Offer

Are you ready for the Best Year "YOU" have ever had in Retail? One thing I know for sure in retail is that you need to assess where you've been, what you've done right and wrong, and then put a plan or strategy together that supports what you want to achieve.

A retail coaching program that will help you:


Achieve your wildest dreams for 2008

"Start Paying Yourself"

My goal and passion, as a Retail Makeover Specialist, is to see that you start paying yourself.  I will share with you the tools and strategies you need to make this happen, in many of your businesses for the very first time. STOP thinking that's it's OK not to get paid and let me help you.


My 3 hour Retail Makeover for 2008 by Phone:


Choose from Key issues  :

  • Setting sales targets for 2008 - include a review of your sale for 2007.
  • Reviewing your expenses for 2007, nothing  gets untouched. Then decide, can you afford to keep doing what your doing in 2008? I'll answer that for you now; "NO YOU CAN'T"
  • Reviewing your product performance and setting strict monthly buying budgets for you to follow.
  • Increase traffic coming in to the store thru monthly promos and the use of your data base.
  • Add on sales, what are they and how to affect them in your store.
  • In-store promos, what they are and how to use them in your store.
  • Customer Service 101
  • Build a Referral Business 101
  • Running Sales that Work 101


How it works:

Retail Makeover by Phone:

  • Sessions are by phone appointment and calls are pre-arranged.
  • For cancellation of scheduled meeting please give me at least 24 hours notice were at all possible.
  • Sessions are 1 hour in length a week. Initially a minimum commitment of 3 hours or 3 consecutive weeks starts you on your way to success. Cost is $200 per hour for a total of $600 and is prepaid prior to first session.
  • Research, review and development are outside of the coaching sessions and will be billed on a real time basis. This is always done with the client's knowledge and approval before starting.
  • Prior to the initial phone call you will receive a Coaching Questionnaire to complete and send back for review.
  • Coaching sessions include all areas of concern and each coaching session is custom designed to address the client's needs and concerns.
  • All sessions and client information is confidential.
Save $149 Every Retailer that books this 3 hour consult, prior to December 15, 2007, will receive a live on the phone with Barbara -  1 hour Retail Makeover Tele Course on Retail Selling, value $149. This course pushes Barbara's client's sales up 40% immediately.
Offer Expires: December 15, 2007