Arts to Grow Newsletter November 2009 - February 2010
  Issue 14
Cypress Hill

Dear Friends of Arts to Grow:

It's been five years, and Arts to Grow really is blooming! The last months of the closing decade and the first weeks of this one have brought new partnerships, new sponsorships and new opportunities for Arts to Grow. Every day, we see the good our programs do for the kids and communities they serve. We are looking forward to the next steps in our quest to help underserved youth discover their personal motivation and become excited by learning through the arts.

In This Issue
:: Five Years and Blooming
:: The Power of Skilled Volunteers
:: ATG Reaches New Audiences
:: Why Support Arts to Grow?
:: Expanding Partnerships
:: New Programs Thrive
Arts to Grow
Five Years and Blooming

Elysian 09

Support our programs and enjoy a great party. Join us on Tuseday, May 4th 2010 for a night of delectable food and drink, cognac tasting, live entertainment, a silent auction and special guest emcee Kristine Johnson, anchor WCBS-TV (Channel 2) News.

Our third annual gala is our largest fundraising party, run entirely by volunteers; all proceeds directly fund our programs for underserved kids in metro NYC.  Details: May 4th from 7:00pm - 10:00pm at the CUE Art Foundation (511 West 25th Street New York, NY 10001), Ticket prices start at $110. See you there!

The Power of Skilled Volunteers

Arts To Grow Invite
In these first cold and snowy months of 2010, Arts to Grow was delighted to welcome three college interns. Juliet from Bennington College, Harold from Montclair University and Christina from Fairleigh Dickinson University are excited to be working for Arts to Grow.
Since October 2009, more than thirty skilled volunteers have donated time and services to bring ATG projects to life. These include the more than twenty dedicated professionals helping to organize our May 2010 fundraising gala, Arts to Grow: Five Years and Blooming. Many thanks to all who have helped bring us this far.  Would you like to take part in bringing high quality arts education to kids? Learn more about Volunteering for Arts to Grow!
Arts to Grow Reaches New Audiences

QCH Flower
ATG Mentioned in Two Major Philanthropy Publications

Founder and director Mallory King's participation in the OpEd Project inspired the creation of two print articles. The first can be viewed in the January 8 Philanthropy Journal, and the other will appear in an upcoming Chronicle of Philanthropy. Mallory's work in the OpEd Project got Arts to Grow thinking about our work and strategies in a national context. The articles that resulted from this broader perspective on ATG's operational model both highlight not only how skills-based volunteerism benefits non-profits, but also how, during the current economic recession, out-of-work professionals can stay busy using their skills and resources to do meaningful work in their communities. Many thanks to Maya Roney Ziobro, who contributed an amazing amount of work on both pieces.
Media Sponsorship with Newark Blog
The Newark-concentrated blog Glocally Newark is supporting Arts to Grow's Newark outreach project by becoming a media sponsor of our Newark programs and offering free ad space on their homepage.
"Glocally Newark is the premiere blog to find out about life in Newark...We have strong ties to the community, covering a multitude of neighborhood events and interests. Glocally Newark is proud to support an organization such as Arts to Grow."
Very many thanks to our friends at Glocally Newark!
Production of Promotional Video Readying for Premiere
Lou Zaccheo's promotional film for Arts to Grow is reaching the end of its production period. The film features footage from the Elysian Charter School theater class and an interview with our teaching artist, Patricia Runcie, as well as conversations with Kevin Zealand, Eric Booth and Arts to Grow's founder and director, Mallory King. Look for the video on YouTube and Vimeo in April!


Arts To Grow Invite
Why Support Arts to Grow?

Firehouse ArtArts to Grow changes children's lives because it utilizes the arts as a means to help children discover their personal, intrinsic motivation. Through highly tailored programs, each child experiences a life-changing journey that inspires them to love to learn, and allows them to recognize their value to the community.

PR specialist Kimberley Jordan and board member Sophie Lechner led the process to refine the messaging for ATG to better differentiate the organization from other similar arts education groups. The process included a workshop session hosted by leading global marketing agency Euro RSCG with a team made up of many constituents, including ATG board members, leaders in arts education, program partners, teaching artists and communications professionals. Thanks to all involved for your many perspectives.

Expanding Partnerships
Arts To Grow Invite 
Innovative Corporate Sponsorship
Arts to Grow is embarking on an exciting new partnership with Advanced Benefits Advisors, a Philadelphia-based employee benefits firm that is growing its network of non-profit program partners. ABA's Insurance Partnership for Giving Program is the company's inventive method of contributing to non-profits and encouraging their clients to do the same. For each new client that Arts to Grow helps ABA acquire, ABA will donate a percentage of their earnings to our programs. Other participants in the IPFG Program include the Magic Johnson Foundation and, through relationship marketing and outreach, ABA has contributed to the growth of other nationally-based organizations like Juvenile Diabetes Research Foundation and Cure Autism Now. ABA will also join us as a Velvet Sponsor for our May 4th Gala.

Not Yo' Mama's Craft Fair is Proud to Support Arts to Grow

ATG has another new partner in Not Yo' Mama's Craft Fair, the 2nd annual Jersey City celebration of local artists and artisans, hosted by the three-woman production team of Sophie Penkrat, Leah Siegel-Picus, and Megan G├╝lick. A portion of the proceeds will go to support ATG. After last year's amazing success, Not Yo' Mama has stepped it up to a larger venue to house even more talented folks showing off their high quality handmade goods. Hope you can join us and get your craft on: Saturday, April 17, 11am-6pm, at Parlay Studios, 161 2nd Street, Jersey City, NJ.

New Programs Thrive, Continuing Programs Benefit Everyone

kids singing
ATG is happy to report that our newest programs with Learning Spring School(LSS) and City Access New York (CANY) have been great successes. LSS finished the first of three ten-week arts cycles in December with a culminating series of theater performances in front of friends and family. This winter, teaching artist Charlotte Gapp is leading the second ten-week cycle focusing on visual arts for all eight classes at LSS, which serves children ages 5-13 on the autism spectrum.
At CANY, students are finding ways of exploring the real world through the arts. Teaching artist Caren Skibell uses improvisational theater classes to educate students-adults, ages 19-22 with developmental disabilities-about job skills, anger management and being an effective team member. CANY will present their improv on Friday, May 14th at The Sephardic Nursing & Rehabilitation Center in Brooklyn.
ATG Receives Two Collaborative Grants
As a result of two continuing partnerships, ATG has secured grants to fund programming that would not have been possible for either ATG or its partners lacking the collaborative effort.

The Essex County Local Arts Initiative granted funds to ATG and The Academy Street Firehouse for the fourth year running. The 2010 grant will support this summer's visual art program in Newark, NJ. A grant from the Brooklyn Arts Council Cypress Hills Local Development Corporation after-school program. CHLDC students and teaching artist Patricia Runcie will use the second half of their year-long program to mount a full production of the musical Rent. The show goes up for a two-night run in late May at I.S. 171 in the Cypress Hills neighborhood of Brooklyn.
is already being put to use with the
Donate to Arts to Grow

Click to Pledge There are over 50 schools and community organizations on a waiting list for our programs, but unfortunately we do not have the funds to be able to bring our deep level of quality arts education to every one of those kids. Arts to Grow is proud of the good it makes on each dollar donated; 99% of every donation goes directly to programming and every bit of that 99% is highly leveraged by the work of committed volunteers. A dollar donated to Arts to Grow goes so much further than its retail value, that's why we ask you to give. Please, make a donation. All donations are tax deductible to the fullest extent allowable by law. Click here to donate now.

Photo Credits: Marissa Lonardo, Sharon Wildey, Bill Stanton, Charles Steinberg
MK Signature

Mallory King

Founder / Executive Director

Arts to Grow, Inc.

(201) 209-9886



Arts to Grow Newsletter November 2009 - February 2010
Issue 14