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Dear Trusted Advisor
I'm getting a number of invitations
on social networking sites from people I either don't know well, don't know at all, or have no desire
to "network" with. Should I ignore the requests, turn them down, or just go ahead and accept?
M.K., Philadelphia, PA
Dear M.K.:
You won't be surprised to learn that I think all this social networking "activity" is just a
distraction from building real professional relationships, which requires far more effort than
simply sending "invitations to join my network." It's time for you to establish your personal
policy, such as only accepting invites from people you know personally, or have actually met,
or whose work you can vouch for, etc., and then stick to your rules.
***
Newsflash
In addition to our programs on Business and Dining Etiquette, Emotional Intelligence, and
Communicating with Power & Influence, your Summer Associates will benefit from learning how
to improve their listening skills with our Active Listening program. Give us a call for
more details at 800-975-7031 ext. 701.
When asked last month about
appropriate dress for associates, Gretchen was quoted in the Wall Street Journal as saying,
"If they want you to dress up like Big Bird every day, for $160,000 a year, just do it!" Does
your firm need some no nonsense advice about dress codes, hiring strategies, and compensation
plans? Here's that number again: 800-975-7031 ext. 701.
Core Competencies for Non-lawyers is a new professional training offering through our partner,
WestLegalEdcenter, designed for legal secretaries, paralegals, and administrative staff. This
four-part series will cover appropriate dress, connecting with internal clients, effective
meetings and improving communication. Look for it in late April 2009.
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After the bloodletting of the last six months in finance, banking and law, industry leaders are
asking what steps they should take to ensure their firms emerge from the wreckage cleaner,
leaner and with the renewed energy necessary to face the next few years. It's going to be a
bumpy ride, without question. Below are a few suggestions I've made to clients who realize
that now's the time for brains and courage:
- Don't look to return to "business as usual." The biggest mistake a firm can make now is to
assume that they can return to doing business the same old way. The New Economy is going
to require all hands on deck – meaning everyone will need to cultivate business relationships,
bring in new clients and potentially stand on their heads and spit out nickels to keep them
happy. Superior customer service will separate the winners from the losers during this
transition. Ask yourself if your people have the relationship building skills needed for success.
- See the opportunities for change. Think about all the policies and projects you had underway
that just aren't working. Maybe it's the Women's Initiative that never quite got off the ground,
or perhaps that compensation plan from the 1980s needs revamping. What better time to consider
new and innovative processes and systems to make your organization the industry leader it was
supposed to be? Brainstorm with your team in a "no criticism" zone for ideas on what could be.
Have everyone come up with three new ideas and discuss them respectfully with a spirit of
collaboration.
- Review and renew policies. Once you've identified those systems that need to be updated,
abandoned, or started from scratch, screw up your courage and make it happen. Last month I wrote
about cleaning out one's closet.
This is the same thing, just a bigger project with the potential
for extraordinary results. If you find yourself saying, "This is the way we've always done
things," call me.
- Treat your employees like gold. Those left as the dust settles are feeling the pain of seeing
co-workers leave and wondering when they might be next. Communication is critical at this time,
so share information with your staff as often as possible, being as transparent as you can. If
you've lost lots of people, your present employees will be asked to do more with less, so balance
that with some TLC, such as more feedback, more training, and more opportunities for those who excel.
- Hire new talent now. Strong performers are out there, ready to contribute immediately. Since
few people have the foresight to add to their ranks now, you'll have your pick of the some
of the best and brightest. If your firm is solid, you'll be an employer of choice.
Given the drama that has unfolded since October, it's no time to think back to the good old days.
Instead, visualize what you want your organization to look like in 2010 and beyond, and take the
next 12 months to put policies in place that will make your firm a greater service provider and
an outstanding place to work.
© 2009
Neels & Company, Inc. - All Rights Reserved

We are
the leading provider of soft skills training to professional services
firms, covering all areas of business communication.
Neels &
Company, Inc. – Strategic Business Communication
P. O. Box 623, Boston, MA 02117
800-975-7031 ext. 701
general inquiries: info@neelscompany.com
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