Good Morning!
Well, so far, 2012 has been a whirlwind! I'm not 100% certain where the last 4 weeks have gone, but I have a bit of an idea! ;)
As I write this, I'm working simultaneously on 2 new products for you, plus we've accepted several new client projects - all launching within the next couple of weeks!
One of the most exciting projects of the year (yes, I'm actually saying that before January has waved "Adieu!"), is the comprehensive Brand Development ProcessSM I'm embarking on with the inimitable @TheMarketSage, which is going to completely transform my business in 2012. Wait ... what? You're not following him on Twitter?? Well, if you know what's good for your business, click on his Twitter handle above and go follow him. Hey, while you're over there ... I'd love for you to follow me, too @ChartYourCourse. It's okay, go ahead ... I'll wait right here 'til you get back ... ;)
Now here's the most exciting news ...
While Terry Sagedy (the Sage himself) and I collaborate to offer the Brand Development ProcessSM in person to my private clients, we are also working on bringing a version of BDP to many more businesses and entrepreneurs as a multi-part webcast in the coming months.
Want to know how YOU can be a part of this dynamic virtual workshop to reinvent / revitalize / refocus YOUR brand in 2012?? More info here
ALSO ... DON'T FORGET: If you enjoyed our Make a Difference Monday posts (based on the Professional Guidance Cards) throughout 2011, you can now WIN your own deck! We're giving away 5 decks of these amazing cards on LEAP DAY! Full details below |
 
WHAT'S AN "ENVISIONING" SESSION?
One of the most exciting things I will do this year is happening RIGHT NOW. I am re-imagining my business.
Not revamping.
Not reevaluating.
Re-IMAGINING.
And that's a powerful difference!
Envisioning = Clarity
As the foundation of the exclusive Brand Development ProcessSM developed by my good friend and business colleague Terry Sagedy of MarketSage, "Envisioning" is the first in a multi-step process that allows - no, enables you to re-imagine what you and your business can and should be, in alignment with your own passion and vision ... even if you're not 100% clear right now on what that is!
The whole point of Envisioning - of the entire Brand Development ProcessSM itself, in fact - is to explore below the surface of the obvious and discover the power of your brand.
Have you been struggling to ...
- Clarify your purpose, mission and values?
- Clearly identify overall objectives and interim goals?
- Craft a strategy for achieving your goals?
- Discover the crossroads of your product offering and your market's needs?
- Differentiate yourself within your niche?
- Build brand value, sales and referrals?
If you answered "YES" to any of those questions, this was written for you.
Get all the details here >>>
|
|
Q. Linda, I've been on your website and I see you're EVERYWHERE online. I've got a Facebook page and a LinkedIn account for my business that I post to a couple of times a week and I'm thinking about a blog, but am hesitant to get into Twitter, Google+ and all the rest. It seems like being active in so many places would just start taking over my entire day! How do I know which ones would be really worthwhile for my business?
~Confused in Gaithersburg, MD
A. Thanks for a GREAT question - and I've kept you anonymous, as you requested but, really, there's no need for embarrassment! It's a dilemma many small business owners face - and you're right - the prospect of setting up all these accounts and then keeping up with them once you do can be daunting!
My best advice to you is simple: TAKE IT SLOWLY. You don't have to sign up for everything that comes down the pike. As I've said time and time again: The most important things to have are an OBJECTIVE and an ONLINE MARKETING STRATEGY for attaining that objective. Once you do, you'll have a better shot at determining which online platforms will help you reach your goals. Despite the numerous platforms I choose to participate in, I'm also cautious about jumping in until I have had a chance to observe the platform in action. Not every one of them is as advertised, and some of them simply don't survive. I don't have time to waste on false starts, do you? ;)
Whatever else you decide to do, I recommend that you make a blog the hub of your online marketing. In fact, I've written about this approach before, which you can read about here.
If I can help you clarify your objective or plan your online marketing strategy, please be sure to let me know.
(609) 631-5997
* * *
Readers -- Please feel free to submit YOUR questions HERE.
* * *
|
GEMS FROM THE 'NETPassing along Inspiration & Motivation from my Inbox to Yours
|
FREE STUFF
Enter to Win Your Own Set of Professional Guidance Cards!
As a New Year's gift to our fans and followers, I've decided to make 5 decks of these wonderful cards available F*R*E*E in a giveaway on my Facebook Page.
Each high-quality, gloss-finished card in this boxed set of 52 cards contains a principle that promotes contemplation and ethical decision-making during your workday.
The accompanying card-sized Guide Book contains expanded information (just a paragraph or two) of the principles embodied on each card.
All you have to do is *LIKE* my Facebook Page (if you haven't already done so) and then *TAG YOURSELF* in one (or more) of the 10 very colorful "Professional Guidance Card" images (like the one at right) which I posted there on Tuesday, January 3rd.
CONTEST DEADLINE EXTENDED!!!
Since I was so busy this month and didn't have a chance to remind our eNewsletter subscribers about the contest, I've decided to extend it through the end of February - LEAP DAY - Feb 29!! ;)
So go ahead - TAKE THE LEAP! - all 5 winners will be chosen at random from among those tags at 6:00 PM on Wednesday, February 29th and announced here, on my FB Page and in my blog on Thursday, March 1st!*
Good luck! :)
*Card decks will be mailed to the winners the first week of March.
|
|
As always, thanks for welcoming me into your inbox! ;)
'Til next week ...
To your success,
Linda Chell Rooney
MIRM, CAASH, CMP, CSP
(609) 631-5997
P.S. Your referrals are also warmly welcomed. Please feel free to use the convenient "Forward to a Friend" link below. And, not to worry: This will NOT result in your friend's email being revealed to us, so privacy is assured! ;)
|
|
|
My company profile:
My personal profile:
I'm also one-half of
Bold Coast Photography
Visit my photo album on Picasa:
 |
FOR YOUR CONVENIENCE...
We now accept Debit / Credit Cards and PayPal in payment of our invoices for all products & services! |
|
|
