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"Kathy's recent workshop on Volunteer Recruitment & Cultivation was excellent.
It confirmed for me that we were doing many of the right things with respect to current volunteer involvement around our major fundraising events.
However, the workshop also brought to light the fact that we were overlooking a key constituency group for future
growth and expansion in this area - those that ardently support the organization through their very presence at these events.
Finally, that we had an excellent opportunity to strengthen both relationships and support with these key stakeholders through thoughtful, personal outreach and engagement. "
~ BJ Mamuzic, Philanthropy Chair, American Red Cross Board of Directors
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Please note: KMAC & Associates does not sell or release names to other organizations or businesses. |
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Join us for our workshop "Creating & Nurturing Partnerships Between .COMs and .ORGs"
May 9, 2012
To register or learn more about our upcoming workshop, click here.
Spring Event Coming Up?
Reserve your event date on KMAC's calendar, so we can hold floor easels and other auction display equipment for you! Discounts are available for rental of multiple items. Click here for a list of
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Greetings!
"You must give some time to your fellow men.
Even if it's a little thing, do something for others -
something for which you get no pay but the
privilege of doing it."
~ Albert Schweitzer
The colors, brilliance and vibrancy of spring continue to linger, seeming to brighten up everything around us. It's rejuvenating, a time that breathes new life into our daily experiences, our long-term vision and our missions.
The same can be said about great volunteers. When given the tools to engage their enthusiasm for our organization and see their efforts flourish, the right volunteers help brighten and strengthen all those great nonprofit groups they touch. But great volunteers don't just happen; effective volunteer leaders don't just appear; they don't grow on trees. They're nurtured, supported and encouraged.
That basic tenet of recruiting, cultivating and cherishing volunteers was at the heart of my most recent workshop. You've heard me say it before:
"It's all about relationships."
Aren't relationships at the heart of recruiting effective volunteers? You're recruiting people who want to strengthen their relationship with your organization.

But, recruiting your volunteers is just a start; it's when the real work begins if they're going to become truly invested in your organization. Training your volunteers in the mission of your organization, sharing strategic goals and objectives, setting expectations and providing support, challenging and empowering them, offering feedback and acknowledging the value of their time are all keys to fostering that long-term relationship. When recruitment leads to nurturing, you're poised to retain the volunteer for future leadership roles within your organization: it's a win-win situation.
| | The Importance of Volunteers |
"Volunteers are not paid, not because they are useless,
but because they are priceless."
~ Dr. W. John A. Bulman & Sue Kennedy
University of Winniped Foundation
In this newsletter, we'll showcase one family-owned company whose leadership is setting the tone - and leading the way for all of its employees to be extraordinary volunteers. Broadway Bank is a great example of the power of volunteerism, the impact it can have on a community and the importance of corporate leadership in creating a culture of giving back.
"E raka te mauļ, e raka te katau" "A community can use all the skills of its people."
- Maori proverb
Sincerely,
Kathy MacNaughton, CFRE |
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The Power of Volunteerism: Setting the Example | |
How much is 12,825 hours of your time worth?
What could your favorite nonprofit organizations do with $655,000?
That's a lot of time and money - too much for most of us to part with in one sitting.
But, what if you weren't doing it alone? What if you were harnessing the power of hundreds of people, compiling their time, their energy, their passion for the community's good? Chipping away at the financial needs of our nonprofit community, $100 at a time?
Welcome to the world of Broadway Bank - harnessing the power of volunteerism, starting at the top of the corporate ladder.
Broadway Bank started as a small, suburban bank, serving the needs of the military community of San Antonio. 71 years later, it has grown into the largest independently-owned bank in San Antonio. But, its mission to serve hasn't changed; it has grown, thrived, and helped San Antonio and surrounding communities grow with it.
"We have been a part of this community for more than
70 years; our longevity and success can be directly
attributed to those who live and work here, ultimately
strengthening both sides of the relationship."
~ Jeannette Flores Westbrook Senior VP of Community Reinvestment
Broadway Bank
While chatting over coffee recently, Charles E. Cheever Jr., Chairman Emeritus of Broadway Bank, spoke to me about his parents Charles and Betty Cheever, who started Broadway Bank back in 1941. He talked about their humble beginnings, describing a mother and father who lived within their means, gave what they could, and in the process, set an example for the family that continues today. He certainly learned well from his parents; I have seen time and time again the way Cheever Jr. (Charlie) personally gives of his time, talent, treasure, influence and WALLOP! to local organizations in which he is involved.
Through her support of the Girl Scouts and The Alamo, as a patron of the arts and a champion of the importance of education, Charlie's late wife, Sally, further cemented the family's philanthropic values, and its commitment to serving the San Antonio community. Charlie credits his wife's spirit of giving with instilling in their children those values of service to the community. Now, a new generation of Cheever family members continues...read more. |
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Kathy's Commentary | | "Volunteering can be an exciting, growing, enjoyable
experience. It is truly gratifying to serve a cause, practice
one's ideals, work with people, solve problems, see benefits,
and know one had a hand in them."
~ Harriet Naylor, Volunteer Advocate
Volunteers are the lifeblood of any nonprofit organization; they keep the wheels in motion, and the right volunteers make our mission that much easier to accomplish. But how do we recruit great volunteers, and keep them engaged, interested and involved in our organization?
It's up to each of us - through our own networks - to make volunteerism worthwhile. Make it an opportunity that can't be missed. Make it an extension of their daily lives.
The Junior League of Dallas compiled a list detailing "What is Volunteering?" that's worth sharing with your organization. What can you take from this list? How can you engage prospective volunteers to lend their time, talent, treasure and resources to your mission?

We know the relationship between volunteers and the organizations they serve is a precious one. Recruiting, training, cultivating and cherishing those volunteers are keys to nurturing that relationship.
It also underscores a fundamental truth we've learned over the years: volunteers are first and foremost members of our community. They live here, work here, and raise their children here. They are invested in making the community in which we live a stronger, thriving place to be.
They want to increase their footprint in our community - and many times, they turn to nonprofit organizations they already have a relationship with, to do just that.
This brings us to another crucial piece of the puzzle:
How can .ORGs and .COMs work together?
One word: ENGAGEMENT.
Engagement comes from hands-on involvement, getting to know the other party and seeing what you like.
It comes from sharing common values and interest in a cause; visualizing the "what if" - and wanting the relationship to grow to the mutual benefit of the .ORG and the .COM.
Interestingly, 'engagement' comes before 'funding' in the dictionary. We need to engage .COMs in our mission before we ask them to provide funding for our mission.
That's the focus of my May 9th workshop: Creating & Nurturing Partnerships Between .COMs and .ORGs.
I hope you'll join us.
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Upcoming Events | |
KMAC Events
Thursday, May 3, 2012, 11:30 a.m. to 1:00 p.m. "What Kind of Philanthropic Footprint™ are YOU Leaving
in the Community?"
Email Heather Akkerman to register or call 210.822.7027
Wednesday, May 9, 2012, 11:30 a.m. to 1:30 p.m. "Creating & Nurturing Partnerships Between .COMs and .ORGs" Register Now
Thursday, May 17, 2012, 11:30 a.m. to 1:00 p.m. "Creating a Philanthropic Footprint™ in the Community"
San Antonio Nonprofit Council Business Advisory Committee More Information
Saturday, June 16, 2012 San Antonio Lighthouse for the Blind Board Retreat
Thursday, July 19, 2012, 11:30 a.m. to 1:30 p.m.
Workshop - more details soon
Association of Fundraising Professionals, San Antonio Chapter
Thursday, September 27, 2012
"How Does Your Garden Grow?"
AFP Central Texas Chapter - Temple, TX
Other Events
Saturday, May 12, 1 p.m.
CAMP Aquatic Center Grand Opening Ceremony
Center Point, TX 78010
RSVP by Monday, May 7 to Janice Bobo at (210) 671-7957 or
Thursday, May 24, 2012, 6:00-8:00 pm
"Ask a Lawyer" Non-Profit Clinic
The Association of Corporate Counsel (ACC)
St. Mary's Center for Legal & Social Justice
2507 NW 36th Street
in conjuction with the Community Justice Program (CJP) and
Texas C-Bar
More Information Intake Form |
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Impact San Antonio Grant Applications | |
Impact San Antonio awards at least one $100,000 grant to a single nonprofit organization once a year. Grant applications are accepted in five focus areas: arts/culture, education, family, health/wellness, and environment/recreation/historic preservation. Separate committees review and evaluate the applications to select finalists. The due diligence process includes site visits.
- May 31 - Grant applications due from San Antonio-based nonprofits.
- June - September - Grants reviewed by Impact San Antonio grant committees
- Late October - Grant Award Night and Annual Meeting
More information |
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