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Rental Equipment |
Does your upcoming Signature Event include an auction or raffle fundraising component? KMAC & Associates has an extensive inventory of display equipment for rent. |
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Greetings!
"It's not that we (nonprofits) don't know our stories, but
we're not conveying them well. We're not getting our
messages out (to the business community) about the
outcome and the differences we're making in the community."
~ Kathy MacNaughton, CFRE
It's the ying and yang of the nonprofit world: pairing up community organizations with the small-to-medium-sized businesses who are the backbone of our economy.
February 25, I had the pleasure of participating in the Association of Fundraising Professionals San Antonio 2011 Conference, during which I was able to share some really exciting results of a survey we recently conducted at KMAC & Associates. As part of our presentation, we invited four professionals with wide-ranging backgrounds to weigh in on those findings during our panel discussion - our thanks to Lauren Stanley, Stacy Seaborn, Ryan Berg and Tracy Tylman for their candid insight.
In our study, "Business Practices For Giving Back to the Community," we drilled down into the world of nonprofit partnerships to learn more about the requests, contacts and attitudes behind charitable solicitations that cross the desks of small business owners and managers each day, and the motivation behind making - or denying - the "ask."
We learned a lot.
And we wanted to share.
Not surprisingly, our survey showed that relationships are the key to building successful partnerships between nonprofits and the business community. Without strong, sustained relationships, charitable giving is lackluster at best. Nonexistent at worst. Businesses want to participate in the nonprofit community's success. It's a matter of finding the right fit.
The findings of our study wouldn't be possible without the participation of the businesses who agreed to complete our survey: for that, we have immense thanks. And, the study wouldn't be relevant if not for the nonprofit organizations who listened, learned and pledged to develop better relationships with the business community.
Sincerely,
Kathy MacNaughton, CFRE |
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Creating a Dialogue for Partnerships between .ORGs and .COMs |
"We want to advocate for you. Don't be afraid to come,
reach out to us, tell us your stories."
~ Lauren Stanley
Managing Partner, Big'z & Sip
What is it about working with nonprofits that works for you?
What doesn't?
In our recent survey, "Business Preferences for Giving Back to the Community," our group at KMAC & Associates asked those two fundamental questions. Those questions - along with the answers we received - set the tone for our look at nonprofit giving and the business community.
By overwhelming numbers, we learned that relationships and dialogue make the difference.
They're everything.
With strong, sustained relationships, the partnership works. Dialogue, conversation, investments happen.
But when relationships are ignored, taken for granted, or set aside, it's a deal-breaker.
That's not good news for nonprofit organizations.
As we talked with small and medium-sized businesses, we learned something fundamental to creating win-win partnerships between the business world and the nonprofit world: we have to stop...read more |
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Kathy's Commentary: Survey Results |
Click here to see the full results of the "Business Preferences for Giving Back to the Community Survey". |
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Upcoming Events |
KMAC Presentations
Mon, Mar 28, 2011 - 9:00 a.m. - 11:00 a.m.
Community Leadership Institute & San Antonio Nonprofit Council Workshop
"Fundraising: Building Productive Relationships & Creative Collaborations"
Click to register
Fri, Apr 29, 2011
UTSA Nonprofit Management Program (Introductory Class)
"Fundraising & Resource Development"
Click here to register
Fri, Jun 10, 2011
31st Annual Association of Fundraising Professionals (AFP) DFW Philanthropy Conference
Arlington, TX
"Philanthropic Footprint™"
Click here to register
Other Activities:
CAMP
CAMPfest 2011
Sat, Mar 26, 2011 - 10 a.m. - 3 p.m.
Camp CAMP, Center Point, Texas
more information
SA Youth
Friend of Youth Award Luncheon Honoring the Turner Family & TETCO
Wed, Mar 30, 2011 - 11:30 a.m. - 1:00 p.m.
Pearl Stable
more information
Benissimo!
Copperleaf Quintet 2010-2011 Finale
Fri, Apr 1, 2011 - Meet the Artists 5:30 pm., Concert 7:00 p.m.
Southwest School of Art
purchase tickets
SA Youth
Chips N Salsa
Sat, Apr 9, 2011 - 7 p.m. - 11 p.m.
Red Berry Mansion
more information
SA Youth
Battle of Flowers Parade
Fri, Apr 15, 2011 - 11:50 a.m. Vanguard, 12:45 p.m. Parade
Fiesta Flambeau Parade
Sat, Apr 16, 2011 - 6:30 p.m. Vanguard, 7:45 p.m. Parade
purchase parade seats
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