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July 2011 eNewsletter 

In This Issue
BBB Speakers Bureau
Message From the President
Look Who's New
July Networking
Marketing Webinar
Successful Marketing
QR Codes for your Business
Consumer Alert
Gold Community Sponsors
Silver Community Sponsors
Bronze Community Sponsors
BBB Business Services


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BBB Speakers Bureau

Speakers Bureau

The mission of the BBB is to promote trust in the marketplace. Since 1917 the Better Business Bureau Serving Eastern Michigan has taken a leadership role in advancing ethical business practices and self-regulation. 

To further our mission, we would be pleased to send a member of our professional staff to speak to your organization. We are happy to prepare presentations for:


Trade and civic organizations


Senior citizens' groups


High schools and colleges


Religious groups


 other local organizations


We can present one of our popular topics or prepare something of particular interest to your group that relates to the BBB's work. 


Click here for more information. 



A Message from the President
What Exactly Does BBB Accreditation Mean?

Mel's Head Shot

Melanie Duquesnel

One of my colleagues, Randy Hutchinson, President and CEO of Mid-South (Memphis, TN), was recently published in the Jackson Sun speaking about what being an Accredited Business really means. Since Randy has so eloquently penned his thoughts we all share, I thought you would enjoy his words of wisdom. Read on

BBB Welcomes New Accredited Businesses
The BBB Serving Eastern Michigan and the Upper Peninsula welcomed 100 New Accredited Businesses in May. Click to view:

Interested in Accrediting your business? Click here
Upcoming Events
July Business Card Exchange
Matt De La Cruz

Matt De La Cruz

Join us Wednesday July 20th at the BBB Conference Center for this FREE networking session and complimentary continental breakfast featuring Matt De La Cruz, Founder & CEO of The Winning Minds Group, who will help you "Cruz to Success" by building a better you. 

Click here for more information and how to register.   


Another FREE Marketing Webinar for You!!


Part II of a Three-Part Series   

 Seven Steps to Become Googleicious   


Friday, July 22nd at 12:00 PM 

  • How a complete "non-techie" can get higher search engine rankings for their website(s).
  • How to find the right traffic using keywords that will bring you customers for your business.
  • Clever tricks that will make Google fall in love with YOU!
  • How recent changes in Google's algorithm are going to affect the rankings for your website.

Register NOW at: 

Business Tips
Great Marketing Starts with a Look in the Mirror

Looking in the Mirror

All of your marketing should target "a narrowly defined ideal client," according to John Jantsch, that client happens to look a lot like you. Jantsch suggests a simple test for evaluating the appeal of your business: "Would you buy from you?" Read on

Keep Your Business Savvy with QR Codes 

QR Code

Quick Response codes, or QR codes for short, are popping up everywhere and your Better Business Bureau offers some "quick" tips for businesses considering implementing QR codes for their business. Read on

Consumer News 

Beware of Bogus Job Postings on Craigslist! Craigslist

Another bogus employment opportunity scam has surfaced on Craigslist and this time it claims to be a job with the Better Business Bureau (BBB). Read on

Community Sponsors

Gold Community Sponsors 
Asset Acceptance Capital Corp         Blue Cross Blue Sheild of Michigan
Detroit Media Partnership    Ford Motor Company


 Ikea         WeatherGard

Silver Community Sponsors 

Comerica DTE  Hansons  Majic Windows

Bronze Community Sponsors


We are always looking for ways to improve upon the services we provide. Your feedback is always welcome. Please e-mail us your comments to  

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Patrick Bennett
Director of Community Relations