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Introducing Yovonne's Weekly Newsletter!
Since all of you know me, there is no need for an introduction. Just an intro for my weekly newsletter.
Throughout each day I hear some of the best ways to market in this fast-paced, ever changing small to medium sized business environment. I am constantly learning new strategies, I hear about new product offerings, I read a dozen articles a week either in trade magazines, technology forums & blogs, I attend 1-2 networking events a week, I meet with my clients and witness success and failure(we will call these learning experiences) each day. Anyway, you get my point...I have a lot of information at my finger tips. Everyone of you at one time or another has asked me to keep you updated on new information and opportunities. Unfortunately, there are not enough hours in the day to share all of it with each of you individually. Therefore, I have decided to create this weekly newsletter that will allow me to highlight the really important stuff I come across. Hope you like, if not you can opt-out. I DARE you!
~Yovonne |
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Article of the Week
Behavioral Targeting Doubles Ad Effectiveness
MARCH 29, 2010
Increased conversions, CPMs
Criticism of behaviorally targeted ads by consumers, privacy advocates and the government has led to uncertainty in the market, which eMarketer expects to reach nearly $1.13 billion this year. Research from the Network Advertising Initiative (NAI) indicates the high value of those ads, for both marketers and publishers.
The study, which looked at ads run on member networks during 2009, showed that among users who clicked on a behaviorally targeted ad, 6.8% converted. That compared with only 2.8% of those who clicked on a run-of-network ad. Clickers found behavioral ads more relevant, but the NAI did not study how likely they were to click in the first place, a key component of effectiveness.
CPM rates were likewise significantly higher for behaviorally targeted ads, with the average price of a behaviorally targeted ad 2.68 times greater than that of a run-of-network ad. Retargeting also provided higher CPMs.
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Video Of the Week
Click to Watch |
Did You Know 4.0
If you have not seen this video it is a MUST see. Be prepared it will disturb you if you are not being proactive marketing yourself in this new age. Just watch the video it says it all. I think I am going to start each meeting I have with this video. |
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Desk:704-817-3500 X102
Cell: (980)721-2130 |
Definition of the Week
CPMis frequently used in advertising to represent cost per thousand. When used in advertising it relates to the cost per thousand page impressions.
For sites earning revenue for advertising impressions, the related abbreviation RPM (revenue per thousand impressions) may be used.It is important to remember that when someone says something like, "our CPM is $5," this means that the cost per impression is $0.005 |
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