 Upcoming Events
➢ October 13-15, 2011 Diana will be presenting at the 2011 Florida Association of Private Investigators (FAPI) Annual Litigation and Investigators Conference in Orlando, FL. ➢ November 4-6, 2011 Diana will be presenting at the 2011 Investigative & Security Professional Association of Georgia (ISPAG) in Savannah, GA.
Do you need a speaker who offers practical and effective business knowledge that will help your private investigator association member's success, even in this down economy? Diana has presented for NCISS, Intellenet, CALI, IMARC, FALI, IAPA and PPIAC to name a few. To learn more and read what her audience has to say click here. |
"A good customer should not change his shop, nor a good shop change its customers. A good customer should not change his shop, nor a good shop change its customers."
~ Unknown Author
|
|
Greetings!
Do All You Can to Keep Your Client's.
In today's volatile business environment, you cannot afford to lose a single client. Therefore, it is vital that you learn the perceptions of your clients. You want to learn what they see as far as your strengths and weaknesses, where you are meeting their needs, and where you are falling short. Business relationships are complex. Your customer's view of your work product and services, pricing and how well you are meeting their needs, as well as your relationship, is critical to your company's success.
In this month's articles we have addressed how it is Cheaper to Keep a Client Than Replace One and How to Keep Your Clients Satisfied.
As always, we thank you for allowing us to share our expertise with you. Whether it's through our consulting services or our informative newsletters, we want to bring you information that helps your business thrive.
Please email us topics that you have questions about to foresight@trueperceptions.com and we thank you in advance for sharing our free newsletter with others in your sphere of influence.
"One thing for sure you can do is
push the luck on your side. "
- Roger Federer
 With sincere wishes for your success,
Diana L. Garren and the Team at True Perceptions
Founder/President
True Perceptions, Inc.
|
 | It Is Cheaper To Keep A Client Than Replace One | |
 In an article entitled "Keep Those Customers Coming Back!" the Better Business Bureau stated that businesses will spend roughly five times more to obtain a new client than they would to keep an existing one. And yet when you think of marketing, you think of reaching new clients, not your current client base.
In today's economy, every client and every dollar counts. You cannot afford to lose any business or client. However, many times your current clients become neglected because you are too busy running day-to-day business operations.
It is your current client base that can provide you additional revenue by utilizing more of your services and referring you to others. Clients who come to you by referral are 2 ½ times more likely to refer you. This equals additional business and a growing client list.
By communicating with the clients you already have, you increase the chances of repeat business, add-on sales, and referrals. If you currently retain 70% of your customers a program to improve that to 80% will result in a 10% growth rate.
Many times, your clients are not aware of ...Read more
|
| Don't Lose Clients: Keep them satisfied. | |
 How are you evaluating your business? Do you routinely examine your business image and performance though the eyes of your client? Do you know the right questions to ask?
To some degree, we all have blinders on. Do you think your clients see every aspect of your company exactly as you do? Do you assume your clients agree with every action you take just because they never object?
We all tend to project our personal ideas about 'how things are' onto the way we believe others see us. Though we may see ourselves as honest, hard working and integrity driven, how can we be sure that others see us this way?
Studies show that the majority of customers will not complain about a service when something is wrong. They will, however, share bad experiences with a dozen or more friends and colleagues, after they take their business somewhere else.
How are you evaluating your business? Have you even looked to see how many clients you are losing? Most small businesses do not evaluate their business in this context. Only with proper assessment of your business can you determine what is working and what is not. If we fail to ... Read more
|
|
About Us
Our goal is to make you profitable. Our team of experts transforms your business from the inside out. We serve you as a trusted associate, providing you with the loyalty of a business partner and the economics of an outside provider.
We help our clients build a working business model and intrinsic value that allows them to be more effective and productive, provide a consistent work product, create ease in their operation, achieve controlled growth, and eliminate inconsistencies that undermine their credibility and reputation in the marketplace. Our clients benefit by becoming a leader in their industry, captivating more of their market, increasing their profitability, and spending less time managing their business.
|
|
|
|
|
Do you frequently have business, sales and marketing questions but have no one to ask? That is no longer the case. TRUE PERCEPTIONS just launched their new program "Ask the Expert." This program gives you accessibility to our master strategist and business consultant via phone and SKYPE on a month to month basis. Diana L. Garren has been helping businesses become profitable for over 27 years. She can do the same for you. To learn more about this program call 678-583-0401 or e-mail 