➢ October 14-15, 2010Diana will be presenting at the Professional Investigator's Mid-America Regional Conference in Kansas. ➢ April 13-17, 2011 Diana and Mike West from Arkansas Investigations will be co-presenting at the Intellenet Conference in Washington, DC. ➢ April 27-30, 2011 Diana will be presenting at the NCISS 36th Annual Conference in Vail, Colorado Do you need a speaker who offers practical and effective business
knowledge that will help your private investigator association member's
success, even in this down economy? Diana has presented for NCISS,
FALI, IAPA and PPIAC to name a few. To learn more and hear what her audience has to say click here. |
"What we must decide is how we are valuable rather than how valuable we are." F. Scott Fitzgerald (1896-1940)
American novelist
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Greetings!
Your Corporate Identity Is Your Calling Card...What Does Yours Say?
Thank you for allowing us to share our knowledge with you. Our job is to make you successful. Whether it's through our consulting services or through our informative newsletters, we want you to have business information that you can use to make your company more profitable.
In this edition, we have addressed the The Role Corporate Identity Plays in Your Success and The Mechanics of Creating a Winning Corporate Identity. We want to write about topics that you can use in your day-to-day business operation. Please e-mail your topics of interest to foresight@trueperceptions.com.
We encourage you to share our free newsletter with others in your sphere of influence.
"The best way to predict the future is to invent it."
- Alan Kay (1940 - ) Computer scientist
 Having a corporate identity that best reflects your business and the benefits you offer is critical when competing in today's economy. Is it time that you re-invent your identity to create a prosperous future.
With sincere wishes for your success,
Diana L. Garren and the Team at True Perceptions
Founder/President
True Perceptions, Inc.
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Who Are You? The Role Corporate Identity Plays in Your Success
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 Your company has an identity. Your corporate identity comprises everything the public perceives about your company - what you do, where you are, how you communicate... the value of your work, the integrity of your people, your level of commitment to your clients - your corporate identity is all of these, and your business is either strengthened or weakened by it every day.
Many times businesses are so busy trying to figure out who they are and what they do that they fail to recognize the dangers of identity crisis. A business may struggle...
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The Mechanics of Creating a Winning Corporate Identity |
 What Your Corporate Identity Should Be
First and foremost your corporate identity should be market-focused. It should establish your
relevance to the market and communicate your unique value proposition. People are much more interested in what you have to say if they believe that you are qualified to say it and that it will benefit them to listen.
It is important that your corporate identity is consistent and harmonious. All elements of your identity design should work together in versatile media with a consistent brand message. People should be able to recognize 'you' wherever they find you.
It should be memorable. A good corporate identity has...
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Do You Have Business Questions? |
 Do you frequently have business, sales and marketing questions but have no one to ask? That is no longer the case. TRUE PERCEPTIONS just launched their new program "Ask the Expert." This program gives you accessibility to our master strategist and business consultant via phone and SKYPE on a month to month basis. Diana L. Garren has been helping businesses become profitable for over 27 years. She can do the same for you. To learn more about this program call 678-583-0401 or e-mail info@trueperceptions.com.
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About Us
Our goal is to make you profitable. Our team of experts transforms your business from the inside out. We serve you as a trusted associate, providing you with the loyalty of a business partner and the economics of an outside provider.
We help our clients build a working business model and intrinsic value that allows them to be more effective and productive, provide a consistent work product, create ease in their operation, achieve controlled growth, and eliminate inconsistencies that undermine their credibility and reputation in the marketplace. Our clients benefit by becoming a leader in their industry, captivating more of their market, increasing their profitability, and spending less time managing their business.
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