"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction." - John F. Kennedy (1917-1963) 35th president of the United States
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Upcoming Events
➢ Do you frequently have business, sales and marketing questions but have no one to ask? Please be watching in the near future for True Perceptions new program "Ask The Expert." This program will give you accessibility to our master strategist via phone and SKYPE. ➢
Do you need a speaker who offers practical and effective business
knowledge that will help your private investigator association member's
success, even in this down economy? Diana has presented for NCISS,
FALI, IAPA and PPIAC to name a few. To learn more and hear what her audience has to say click here. ➢ April 6, 2010 Diana will be presenting to the 400 Club of Young Professionals in Atlanta, GA. |
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About Us
Our goal is to make you profitable. Our team of experts transforms your business from the inside out.
We
serve you as a trusted associate, providing you with the loyalty of a
business partner and the economics of an outside provider.
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Greetings!
Your Success Is In Reach
Thank you for allowing us to share our knowledge with you. We will continue to bring you information that is relevant to your industry and success. In this edition we have written articles about how to obtain more business from your current client base, and what to look for to ensure you spend your 2010 marketing dollars where they will yield a high return on investment.
We want to write about what you want to know. Please e-mail us your topics of interest at foresight@trueperceptions.com. We encourage you to share our newsletter with others in your sphere of influence.
 "The greatest thief this world has ever produced is procrastination, and he is still at large."
- H.W. Shaw
Do not allow procrastination to steal your success.
Remember to stay busy on those things that generate revenue.
Best to you,
Diana L. Garren
Founder/President
True Perceptions, Inc.
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It Is Cheaper To Keep A Client Than Replace One
In an article entitled "Keep Those Customers Coming Back!" the Better Business Bureau stated that businesses will spend roughly five times more to obtain a new client than they would to keep an existing one. And yet when you think of marketing, you think of reaching new clients, not your current client base.
In today's economy, every client and every dollar counts. You cannot afford to lose any business or client. However, many times your current clients become neglected because you are too busy running day-to-day business operations.
It is your current client base that can...
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Smart Marketing Strategies for 2010
As
the year begins and the economy continues to struggle, there has never
been a more important time to plan your marketing strategies. Like
never before, markets are changing at a rapid pace. It is important to
keep your finger on the pulse of your market so you know which segment
of your market is flourishing and which is declining.
It
is critical that you plan well and spend your marketing dollars where
they will yield the greatest return on investment. When preparing a
marketing plan for 2010, first review what you did in 2009: Identify the segment of your market that provided you the most revenue Research to see if this segment of your market is still viable Identify which of your services grossed the highest profit margin Research to learn if these services are still in high demand Research to see which services you offer might now be in high demand Look at other services your current client base needs that you can offer
You
do not want to waste marketing dollars to promote a service that is no
longer in high demand nor market a high-demand service to a declining
market.
Example:
For
those of you who provide...
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Introducing
Communication with your most important assets- your current clients - made easy - Increase your revenue
- Motivate current clients to utilize your services more frequently
- Market new services and events
- Provide educational-based marketing
- Obtain more referrals
- Increase your visibility
Stay connected with your current clients and market to prospective clients in an easy, quick and affordable way with E-Novations E-Newsletters, Proactive E-Marketing and E-Greetings.
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 Contact Us:
True Perceptions, Inc.
P.O. Box 20826,
Atlanta, GA 30320
Tel: 678.583.0401 · Fax: 678.583.0402
info@trueperceptions.com
www.trueperceptions.com
© Copyright 2010, True Perceptions, Inc.. All rights reserved.
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