 Professionalism Trumps PriceA survey by CarWoo.com proves it
CarWoo.com, an automotive marketplace website, did a study with transactional and behavioral data which shows that price is not the most important reason as to why a customer picks or doesn't pick a particular dealership to do business with. When a customer gives a 5 star review to a dealership, they list dealer professionalism as the most important factor 47% of the time and price only 14%. When dissatisfied buyers gave dealers 1 star reviews, they cited unprofessionalism as the reason 44% of the time, and, blamed price only 19% of the time.
The study also shows that 54.6% of the time the lowest price offer was not the one the buyer took. That increases to 57.5% when eliminating cases where buyers received only a single offer. This study seems to contradict the myth that price is the most important thing on a customer's mind.
- Brian Edward Canell, Editor-in-Chief |
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Artists' Exhibit set for October 2
Award-Winning Shoreline Artists Featured
Don't forget, on Sunday, October 2, from 11 to 4, Premier Subaru is hosting an Award-Winning Shoreline Artists Art Exhibit. All of the artists involved are loyal Subaru owners and would like to display not only their excellent paintings but also show how they use only their Subarus to get from "scene" to "inspirational scene". We will showcase not only the artists' extreme talent when it comes to painting, but also the cavernous cargo areas in their Subarus in which they load up all of their gear. The paintings and many Subarus will be available for purchase! There will also be cider and donuts from our own local Bishop's Orchards, as well as a chance at winning 6 free oil changes. Don't miss this exciting event! - Jeff Irzyk, Award-Winning Shoreline Certified Subaru Sales Consultant & Event Organizer Back to top |
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The best Club in Town is . . .
The Premier 100,000 mile club!
For owners that have reached the 100,000 mile mark on their Subaru, we are proud to enroll you in the 100,000 mile club at no charge. Your benefits include:
- Oil changes at $19.88!
- Complimentary exterior car washes and interior vacuums with your service, plus a 25 point safety inspection at every service.
- 10% off all recommended repairs, parts and maintenance!
- 10% off of parts and accessories purchases through our parts department.
- Free Alignment Inspection twice every year!
- Distinctive Card AND Key Chain Tag!
- Other Dealership Benefits as well!
If you have any questions, you can access our website concerning this, or please call us at 1(800) 411-4551. Thanks!
- B. Edward Canell, Editor-in-Chief
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Used Car Specials
We also have picked up our first Certified Pre-Owned 2011 Subaru Forester! It is a one-owner vehicle that was traded-in by one of our best customers. It was serviced here as well, and includes the Alloy Wheel Package.
2011 Subaru Forester X with Alloy Wheel Package
KBB/Retail Price:$24,557
FAST TRACKS Price: $22,553!
These are just a few of our huge selection of vehicles available! To learn more, or to verify availability, please contact us at 1(800) 411-4551.
- Brian Edward Canell, Editor-In-Chief
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Customer's Corner
Excerpts from Happy Customers!
 Just wanted to say what a pleasant experience I had having my oil change done at Premier. As this is not my first car, I have had experiences at many dealerships. Your service stands out above and beyond all others. Yes, I will definitely bring my "baby" car back in for it's next oil change. Since I baby it, it may take me awhile to get to the appropriate mileage!
- Nancy, Satisfied Service Customer
Hi Mark,
I just wanted to drop you a quick line to let you know how much Meg and I are enjoying our new 2011 Outback. The car looks great, rides great, and (most importantly) our sheepdog wholeheartedly approves of his new ride!
All in all, we had a very pleasant experience working with both you and Premier Subaru. I will not hesitate to recommend you and Premier to friends and family who inquire about the vehicle, especially when we start heading to Vermont for the ski season! "Where'd you get your Subaru?" seems to be standard chairlift conversation in Vermont. Thanks for all your help throughout the process!
- Chris, Satisfied Sales Customer
Lightning speed oil change, safety check, and car wash. Wow in 33 minutes flat, including checkout!! Thanks for adjusting the air pressure on my tires too. A++++ service all the way. I will be back. :)
- Monica, Satisfied Service Customer
I am writing to tell you how pleased I am with your service department. I was having trouble with my auto starter. Dennis, the head of the service department and the technician were gracious and considerate. Not only did they fix the problem, they were pleasant and professional in their treatment of me. I have been using your department for all my service and will continue to do so. You can be proud of the excellent staff in your service department and thought you should know of their kindness.
- Luanne, Satisfied Service Customer
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| Quick Links | |
View inventory, schedule service
Subaru news from a Woman's Perspective
General Manager Bob Alvine's news and updates
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Branford Jazz is Back!
Jazz on the Green kicks off June 30th
For the third year in a row, the highly acclaimed Jazz on the Green series returns to Branford starting June 30th. Every Thursday night from 6:30 to 8:30 during the summer, a new musical act will take the stage, starting with Vincent Ingala on the 30th and culminating with Marion Meadows on August 25th. For additional information, please go to www.branfordjazz.com.
- B. Edward Canell, Customer Care Manager
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Adorable Adoptable Animals
Each month we feature an animal in need to help local shelters and halfway houses find pets their "forever homes."
Banks is an absolutely beautiful guy with a heart of gold. His special needs is that he is deaf. He would do best in a home WITH other dogs so that he may follow their lead, and he loves other dogs a lot!! Banks should also be in a fenced in yard to protect him. He loves people a lot too! His favorite games have been playing soccer, chasing tennis balls and playing tag. Come down and meet our handsome boy today!! He can be found on petfinder.com. - B. Edward Canell, Editor-in-Chief |
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Photo of the Month
Q: What beautiful picture can be both featured in our dealership and stored in one of our vehicles?
A: This one, developed by Elizabeth "Mike" Boyd, and will be on display on October 2.
Got a great pic of your Subaru doing something helpful, fun, or weird that you want to share?
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Thank you for your continued interest in our "Fast Tracks" newsletter. The goal of this newsletter is to make certain that you, the customer, are fully aware of our continuing efforts to provide you with the best sales, service, and customer satisfaction of any dealer not just in the state of Connecticut, but in the entire country. Please feel free to offer feedback, or present any questions or comments to us, at sales@premiersubaru.com. Sincerely,
Brian Edward Canell Editor-in-Chief
Premier Subaru
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Fast Tracks Magazine
August is the month that people try to cram in those last special moments of summer vacation. We have the best assortment of different SUV's so that you can pack all of your summer stuff! Take for example this one of a kind Infiniti EX35. This has got it all, including the Navigation and Luxe Elite Packages, plus leather, moonroof, reverse assist sensors, etc. 
Want a beautiful SUV like the EX35 but are on a budget? Not a problem; we have a beautiful 2005 Hyundai Tucson. With great fuel efficiency, many great features, and the security of knowing a 150-point inspection was done on the vehicle, this Tucson is available for a fantastic price. 
