Premier Subaru logoFast Tracks MagazineVolume V, Issue No. 10

 May 2011
Premier Subaru logo
geoffGeoff Fox is Premier Subaru's New Spokesperson
Weatherman to lend new perspective to purchasing a Subaru
  
        On May 3, Premier Subaru President Robert Alvine announced that TV weather personality Geoff Fox will be retained as a spokesperson for the dealership.  Mr. Fox will appear in a series of broadcast TV, cable, radio, and Internet announcements, as well as appearances at select public events and charitable functions.  Mr. Fox has over 25 years of on-air experience, including his recent return to TV on FOX-61 during the 4 p.m. and 11 p.m. broadcasts. 
        
         Mr. Alvine stated, "The Subaru brand has a well earned reputation for exceptional all-wheel performance in all kinds of driving conditions.  And given the kind of weather we just experienced, we feel the combination of Subaru performance and Geoff's extensive knowledge of Connecticut weather would make him an ideal spokesperson for Premier Subaru going forward." 

 

         Mr. Fox states, "I'm looking forward to bringing what I hope is a unique perspective to the automotive market in general, and to Premier Subaru customers in particular.  It's not often that a car comes with its' own weatherman." 
  
         For more information, please view our website here at this link: www.premiersubaru.com/premier-subaru-spokesman.htm.    

- Robert J Alvine, President/General Manager

 

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SocialMediaWant to join the Club?    
    
         We're talking about the Premier Subaru 100k club!  If you have 100,000 miles or more on your vehicle, when you are enrolled in the club you will receive the following benefits: 
  
- $19.88 Oil Changes upon presentment of your card
- Complimentary exterior car washes and interior vacuums with your service
- Free 25 point safety inspection 
- 10% off all recommended repairs, parts, and maintenance - every time, every day. 
- 10% off parts and accessories purchases(from our parts department) every day. 
- Free Alignment Inspection - 2 times per year at client's request(we recommend once in the spring and once in the Fall
- Distinctive Card and Key Chain Tag
- Other Dealership Benefits as well! 
  
If you have any questions, you can access our webpage concerning this, or please call us at 1(800) 411-4551.  Thanks! 
  
- Brian Edward Canell, Editor-In-Chief
  
Introducing the 2012 Impreza!
Impreza opens amid fanfare at New York Auto Show
  
          At the New York International Auto Show, one of the biggest debuts is the 2012 Subaru Impreza which is expected to get 36 miles per gallon.  
  
         The debut occurred live at 1 p.m. on April 20, and viewers quickly realized that this would be another landmark debut for the Subaru lineup.  Most of the buzz in the marketplace has been positive overall in regards to the new vehicle.  The New York Times says, "A vehicle like this will sell in even great numbers."  Or, as Motor Trend puts it, "Faster, lighter, and with better fuel economy?  Consider us Imprezed . . . "  More information is available on www.nytimes.com and www.motortrend.com
           As of press time, the estimated arrival date of the 2012 Impreza is not until October, but we will keep our readers posted on any changes!
  
- Brian Edward Canell, Editor-In-Chief 
  

 

Used Car Specials

       Looking for a new 2011 but don't want to pay full price?  We already have a number of options for you.  The first is this fine 2011 Chevrolet Silverado 1500 LT, with the heavy-duty handling/trailering package and the remote starter prep package.  There's only 10,000 miles on it! 
  
  
KBB/Retail Price: $28,887
FAST TRACKS Price: $26,998!


       Our next vehicle is actually one of TWO 2011 Hyundai Sonatas presently available.  This one comes with the Premium Sound System, Traction Control, Anti-Lock Brakes, and MP3 Player.  Plus the vehicle's slated at 35 mpg highway! 
  
  
   
KBB/Retail Price: $20,547
FAST TRACKS Price: $18,904!
 
       We also have our first 2011 Subaru as well on the pre-owned side.  This was a loyal customer of ours that purchased it, then changed her mind and decided she wanted a Forester instead.  This vehicle has only 1,400 - as in fourteen hundred - miles on it.  It is a Premium complete with the All Weather Package, including heated seats and windshield wiper de-icer!
 
KBB/Retail Price: $25,474
FAST TRACKS Price: $22,998!

 

        This is just a small fraction of well over 90 vehicles available!  To learn more, or to verify availability, please contact us at 1(800) 411-4551.  
 
- Brian Edward Canell, Editor-In-Chief



 
Customer's Corner
Excerpts from Happy Customers!
Smiley Face

 

       Mark Gennette was very professional, calm, patient and thorough.  A pleasure working with him and an asset to the organization.  P.S. We are first time Subaru owners and will recommend Subaru cars and your dealership.

 

- Cindy and Chris, Satisfied Sales Customers 

 

         I was very pleased with my experience.   Jeff was very friendly and helpful.  If I hear of anyone in need of a car, I will send them Jeff's way!  Thanks! 

 

- Heather, Satisfied Sales Customer

 

         Very satisfied with the service provided by Ralph Coppola and Premier Subaru in general.  Both provided a positive contrast to our past experiences at . . . other dealerships . . .

 

- Robert and Susan, Satisfied Sales Customers

 

         I called the service department to personally thank them for the outstanding them for the outstanding service work done on my car. I was frequently called with updates regarding required work and Gary extended himself to see that an expensive repair was covered by Subaru. The detailing was extraordinary. I am truly thrilled.

 

- Marcia, Satisfied Service Customer

 

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Thankyou      Thank you for your continued interest in our "Fast Tracks" newsletter.  The goal of this newsletter is to make certain that you, the customer, are fully aware of our continuing efforts to provide you with the best sales, service, and customer satisfaction of any dealer not just in the state of Connecticut, but in the entire country.  Please feel free to offer feedback, or present any questions or comments to us, at sales@premiersubaru.com. 
Sincerely,
Brian Edward Canell
Editor-in-Chief
Premier Subaru

In This Issue
Premier's new Spokeperson
Premier 100 Club
2012 Impreza Unveiled
Used Car Specials
Customer's Corner
Premier for Charity
Bluefish Tickets
Adorable Adoptable Animals
Quick Links
View inventory, schedule service
 
Premier's newest franchise
 
Subaru news from a Woman's Perspective
 
General Manager Bob Alvine's news and updates
 
Find us on Facebook 
 
Follow us on Twitter
 
View our profile on LinkedIn
Premier for Charity
Thanks!  
  
       Premier Subaru would like to thank all of our customers for their generosity with the Alan Shawn Feinstein Foundation Anti-Hunger Challenge.  Jeff Irzyk reports that we stuffed a Tribeca with eight large boxes of food donations to take to Christian Community Action. 
        Premier Subaru would also like to thank all of their loyal fans for coming out to the Premier Subaru Safety Day on Sunday, May 1, at Harbor Yard, during the Bridgeport Bluefish game.  This event was in conjunction with our sponsorship of the W82TXT program with WTNH Channel 8. 
       
- B. Edward Canell, Editor-In-Chief
  
Win tickets to the Bluefish!
Ticket giveaway on Facebook for Premier-sponsored game June 12
  
Once again we are making available to our loyal Facebook friends more tickets to see the Bridgeport Bluefish.  The game is slated for June 12th at 2:05 p.m. against the Long Island Ducks.  We'll be putting up a new trivia question at 6:30 p.m. every Tuesday night.  The first person to go to our Facebook page and answer the question correctly wins a pair of tickets!  For any additional questions, please call us at 1(800) 411-4551.  
  
- Jennifer Greenberg, Customer Care Manager
  
Adorable Adoptable Animals

       This article is to help local shelters and halfway houses find homes for animals in need.  
  
 
  
     This is Harley, a Lab mix puppy born around February 24th.  He's only 12 pounds now, but will grow to about 70 pounds at full size.  He is in a good foster home where he gets lots of love and play time, as well as socialization with adults, children, other dogs, and cats.  He is in the process of being housetrained, is very affectionate, and would like a home where he will get lots of love and play, but also the guidance and patience required of every puppy as they mature.  If you are interested in adopting Harley, please contact Sue at susanekaireb@gmail.com for more information!
  
       I would like to take this opportunity to let you know about a special project that I myself am working on.  I am the committee chairman within the Knights of Columbus Silver City Council #2 in Meriden who is sponsoring a special "Adoption Day" with the Meriden Humane Society.  The Adoption Day takes place on May 21st, from 12 noon to 6 p.m.  The Meriden Humane Society is located at 311 Murdock Ave.(off Research Pkwy.), Meriden.  We will be offering refreshments and a raffle, too!  Please contact me for further information at (203) 671-4698.  Thanks! 
 
- B. Edward Canell, Editor-in-Chief

Special Service Benefits
          Don't forget to check out our Courtesy Loaner Car Program - we currently have nine current model-year cars that you can use if you are in for a major service or for a major repair.  These vehicles are continuously checked by us to ensure that they provide you with safe transportation.  Also, if you have purchased from us, the use of these cars is absolutely free!  Please ask next time that you are in our service department for more details.   

 - Brian Edward Canell, Editor-in-Chief