Premier Subaru logoFast Tracks MagazineVolume IV, Issue No. 12
 
 
July 2010
Premier Subaru logo
Target10KPremier Target 10,000 Underway! 
Premier coming up on their 10,000th vehicle sale!
   
       This summer, Premier Subaru is coming up on two huge milestones.  One is their 10th anniversary on August 16th.  The second is that Premier will sell their 10,000th vehicle since opening 10 years ago.  
 
          To celebrate, Premier Subaru is making available to its customers - and prospective customers - an unprecedented offer!  By stopping by Premier Subaru and filling out a survey, you would be entered to win either a $10,000 Savings Bond or a $10,000 Vehicle Purchase Credit!  The official drawing will take place at the dealership on September 3rd.  If you have any questions, please contact us at 1(800) 411-4551. 
 
- B. Edward Canell, Customer Care Manager
 
Premier Subaru celebrates the All New premiersubaru.com!
 
     On July 7, Premier Subaru launched the all new www.premiersubaru.com.  A special thank you to Jennifer Greenberg for her many hours spent on spearheading the redesign. 
 
- Brian Edward Canell, Editor-in-Chief
 
Used Car Specials
2010 Subaru Impreza Premium
 
Premier Subaru logo
 
Premier Subaru has always prided themselves with having the largest inventory of late model Subaru of America program cars in the country.  One such example is this white 2010 Subaru Impreza Premium complete with Moonroof, 6-disc CD changer, and Vehicle Dynamics Control System. 
 
Original MSRP: $20,000+
Fast Tracks Price: $15,987!
 
2009 Subaru Legacy
2009 Subaru Legacy
        Our next vehicle is this Legacy 2.5i Special Edition.  Complete with power moonroof and power driver's seat, this car was handpicked by our general manager and brought here from the Rocky Mountains.  It's even in the most popular color - Newport Blue Pearl.   
 
Original MSRP: $23,000+
Fast Tracks Price: $16,997!
 
2009 Subaru Tribeca
2009 Subaru Tribeca
        Finally, there is the spacious Tribeca.  This particular model comes from the Ohio Valley Region and has leather, power moonroof, dual power front seats, dual-zone automatic climate control, and a host of other amenities, available at a great savings over new!
 
Original MSRP: $37,000+
Fast Tracks Price: $27,911!
 
         These vehicles represent three of over 90 pre-owned vehicles currently available for delivery.  For more information, please contact us at 1(800) 411-4551. 
 
- Brian Edward Canell, Editor-in-Chief 
 
 
 
Thankyou      Thank you for your continued interest in our "Fast Tracks" newsletter.  The goal of this newsletter is to make certain that you, the customer, are fully aware of our continuing efforts to provide you with the best sales, service, and customer satisfaction of any dealer not just in the state of Connecticut, but in the entire country.  Please feel free to offer feedback, or present any questions or comments to us, at sales@premiersubaru.com. 
 
Sincerely,
Brian Edward Canell
Customer Care Manager/Editor-in-Chief
Premier Subaru
 
$89.95 
plus tax
 
ALLERGY SPECIAL
 
Help keep dust and pollen out of your car's passenger cabin by getting your HEPA-Filter replaced regularly. 
Valid only at Premier Subaru.  Cannot be used with any other offers.  Subaru vehicles only.  Hazardous waste fee is applicable.  Must present coupon at time of write-up. 
 
Offer Expires: July 30, 2010
Customer's Corner
Excerpts from Happy Customers!
Smiley Face
 
Dear Bob,

Just wanted to drop you a note to let you know what a pleasure it was to work with Jeff Irzyk. I was in a few months earlier to look around, unsure of what I wanted to do. I didn't feel comfortable about trading in my Toyota if it were unsafe. But when I learned mine wasn't part of the recall, I contacted Jeff again. He really is a true value to your team. Thank you and I look forward to enjoying my Subaru.

- Paula 

I would like to say how great it was dealing with Mike Manzi and all the people at Premier. I'm telling all my friends! Thanks so much.

- John

 
 
Adorable Adoptable Animals
 
      Premier Subaru is very involved in charitable causes.  Through the Subaru "Share the Love" Campaign, we have worked with the ASPCA.  On a personal note, the ASPCA does a tremendous job in saving and protecting the lives of many otherwise-homeless dogs, cats and other pets. 
 
Premier Subaru logo
      On a local level, the Branford Animal Shelter does a wonderful job in helping families adopt many dogs, cats, and other animals.  One of the animals currently up for adoption is Patch, an Adoptable Dilute Tortoiseshell Domestic Longhaired Cat.  Patch is a very friendly but a little shy.  She is one of the newer animals to the shelter and is still trying to get used to being here.  For more information on Patch and other animals, please dial the shelter at (203)315-4125. 
 
- B. Edward Canell, Editor-in-Chief
 
In This Issue
Premier Target 10,000
All new premiersubaru.com!
Used Car Specials
Featured Coupon
Customer's Corner
Adorable Adoptable Animals
Another Sales Record
Premier for Charity
Premier in the Community
New Feature--You!
Premier Subaru presents the all new premiersubaru.com!
 
Check out the all new website here
Quick Links
Premier Subaru Website View inventory, schedule service
 
Premier's newest franchise
 
Subaru news from a Woman's Perspective
 
General Manager Bob Alvine's news and updates
 
Find us on Facebook 
 
Follow us on Twitter
 
View our profile on LinkedIn
Subaru sets another sales
record!   

June sales up 16 percent,
YTD up 35 percent. 

Subaru of America, Inc. posted record June sales with 21,601 vehicles sold in June 2010 -- a 16-percent increase over June 2009 sales of 18,620 units.

Year-to-date sales totaled 125,960 units compared with 93,306 units sold through the same period last year, resulting in a 35-percent increase.

The current generation Subaru Forester continues to consistently break sales records more than two years after its introduction. Sales for June 2010 represent the best June ever for the Forester with 7,607 units sold -- a 25-percent increase over the same period last year. The top-performing Subaru Outback continues on its blistering sales pace with 6,554 units sold in June -- a 76-percent increase over the same period last year.

"June was a great month for us," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc.  "Our inventories are very tight and we still set a record for the month. Demand for our products continues to be strong and our retail network is working hard to sell efficiently.   

"Now that we are halfway through 2010, the Subaru franchise is clearly on pace to establish another record-setting sales year," said Thomas J. Doll, executive vice president, Subaru of America, Inc. "This has been the best first six months in the history of the company and we are proud of the contribution from all members of the Subaru team." 

- B. Edward Canell, Editor-in-Chief
 
Premier for Charity
 
     Premier Subaru was a sponsor of the Hamden Hall Auction: Passport to Adventure.  The proceeds are being used to support the students and faculty at Hamden Hall Country Day School. 
 
- B. Edward Canell, Editor-in-Chief
Premier in the Community
 
Branford Jazz Series 

Premier Subaru is proud to again be a sponsor of the "Branford Jazz on the Green Series."  In its second year, the series is now even better with local and national acts including Matt Marshak, Paula Atherton, Shilts, and - celebrating their 25th Anniversary - Chieli Minucci & Special EFX!  Click here to view the series schedule. 

Branford Festival Logo 

Once again, Premier was proud to participate in the Father's Day Weekend Branford Festival Celebration.  As always, it was great to see the residents of Branford kick back and enjoy great food, great music and good times with their friends and neighbors. Our own Barb "Nama" Mullen reports that the Festival was a success and was glad to see plenty of our customers out and about enjoying themselves!  She was there playing the flute with the Branford Town Band during the Festival's opening ceremony (a new feature to the Festival along with the flag.) 

Back to top
New Feature--YOU!

New Feature coming in August, 2010-YOU!  We're looking to see what you're doing with your Subaru.  Driven your Forester somewhere interesting?  Load something unusual in your Outback?  Use your Impreza as part of helping with a local charity?  We want to see/hear about it!  Submit your stories, videos, and/or pictures to

sales@premiersubaru.com. 
 
Special Service Benefits
          Don't forget to check out our Courtesy Loaner Car Program - we currently have seven current model-year cars that you can use if you are in for a major service or for a major repair.  These vehicles are continuously checked by us to ensure that they provide you with safe transportation.  Also, if you have purchased from us, the use of these cars is absolutely free!  Please ask next time that you are in our service department for more details.   
 
 - Brian Edward Canell, Editor-in-Chief