Premier Subaru logo

VOLUME IV, Issue #5

December 2009 
In This Issue
Great Leasing News
Top Safety Picks
Share the Love
Gift Certificates
Customer's Corner
Join Our Mailing List!
Quick Links
View inventory, schedule service
Premier's newest franchise
Subaru news from a Woman's Perspective
General Manager Bob Alvine's news and updates
Premier's Facebook profile 
Follow Premier for the latest sales and service deals 
Signature       Thank you for your continued interest in our "Fast Tracks" newsletter. The goal of this newsletter is to make certain that you, the customer, are fully aware of our continuing efforts to provide you with the best sales, service, and customer satisfaction of any dealer in the state of Connecticut.
       Please feel free to offer feedback or present any question or comments to us at sales@premiersubaru.com
 
Brian Edward Canell, Editor-in-Chief
 
Great leasing news!   
 
Premier Subaru logo     Many of our customers are interested in leasing a new vehicle.  One of the most important concerns for them is the residual value of the vehicle. 
        On Wednesday, December 2, a major announcement has come to the light of Subaru!  According to Automotive Lease Guide, Subaru is now the #1 brand in the industry in terms of residual value!  That means your cars are worth more at the end of a lease than any other vehicle! 
        This month's special lease highlights the Motor Trend Sport/Utility of the Year, the Subaru Outback.  You can get a well-equipped Outback 2.5i Premium - including all new 6-speed manual transmission, Fog Lights, Power Driver's Seat, Cargo Area Cover, and All Weather Package, including heated seats, heated mirrors, and the windshield wiper de-icer - for as little as $323 a month.  For more details, please contact us at 1(800) 411-4551. 
 
- B. Edward Canell, Customer Care Manager
 
Looking for Safety - Look no Further! 
Premier Subaru logo       When it comes to purchasing a vehicle, the safety of the customer and their family, friends, and loved ones is an essential element of choosing a vehicle.  Now Subaru fans and enthusiasts have more reason to rejoice.  The Insurance Institute of Highway Safety(IIHS) has announced that Subaru is the only manufacturer who has every model elected as a Top Safety Pick. 
        IIHS tests have become more extensive in recent years, not only checking for front and side-impact crashes, but also rear-impact crashes, especially when it relates to the prevention of head and neck injuries, and a new study showing roof strength, which basically measures how much pressure is required before a roof plate buckles.  All of the Subaru vehicles performed at the top of their classes. 
 
- Brian Edward Canell, Editor-in-Chief 
 
Subaru Shares the Love - Again!
 
       It was met with such rewarding applause last year, that it's happening again for 2009.  It is the Subaru "Share the Love" Campaign.  For each person who purchases a vehicle between November 21st and January 4th, $250 will be donated to the charity of their choice from the following five charities: ASPCA, Habitat for Humanity, Meals on Wheels, Boys and Girls Clubs of America, or the National Wildlife Federation.  Already, our customers have already put up over $6,500 for their favorite charity. 
 
          We are also hosting a special "Share the Love" Campaign party here at the dealership on Saturday, December 5, from 10 a.m. to 3 p.m.  Premier shines the spotlight on the five charities that comprise "Share the Love." We are showing our support for them locally by accepting donations and showcasing what they do for the community. 
          You'll be able to sign up to volunteer, see photos of animals available for adoption, and chat with a National Wildlife Federation volunteer and learn what we can do this winter. You'll also be greeted by children from Boys and Girls Clubs.
         There are many local charities that can use our help.  Branford's Daniel Cosgrove Animal Shelter can use donations of food, blankets and towels. The Boys and Girls Clubs can benefit from donations, hats, gloves, scarves, and toys.  New Haven's Habitat for Humanity needs 50 ft. minimum measuring tapes, leather tool belts, squares, levels, and drywall hammers. They could also use saws, heavy duty drills, heavy gauge extension cords, step stools, aluminum ladders, and wheel barrows.  
       The Community Action Agency of Greater New Haven is the local area chapter for Meals on Wheels, serving the low-income elderly who are homebound and cannot get out to shop. 
 
       Being in the Holiday Spirit, it is also time for the Annual "Toys for Tots" Campaign.  Remember that Forester we filled with food last month?  Well, now we are filling it with toys!  And we are passing the benefits on to you - if you bring in at least $20 worth of toys, you can save $100 off of a new Subaru!  Prior sales do not apply.  All toys need to be brought to the dealership by December 15.  Stop by our dealership or dial 1(800) 411-4551 to learn more! 
 
P.S. All of the food was prepackaged before it was in the Forester . . . just wanted to reiterate for those of you who thought that we had food-covered toys in the Forester(laugh).  On another note, with Premier Subaru's help, Christian Community Action helped feed 1,770 people this Thanksgiving season! 
 
Here's a picture of Jeff Irzyk, who spearheaded the Thanksgiving effort, and President/General Manager Bob Alvine bringing food in to Christian Community Action's offices in New Haven. 
 
 
- Brian Edward Canell, Editor-In-Chief
 
Used Car Specials! 
 
As it is well known, we like to highlight the best Subaru and non-Subaru inventory on our lot.  We have some of the most exclusive Subarus around including this 2009 Subaru Impreza 2.5i 4-door with Satellite Radio and Navigation.  This particular vehicle came directly from Subaru of America and even comes with Subaru's special Certified 6 year, 100,000 mile warranty! 
 
KBB/Retail Price: $21,887
Fast Tracks Price: $20,187
 
Premier Subaru logoIf you need a work truck for the wintertime, look no further than this Ford F-150 4X4 Work Truck.  It has a clean history with no accidents reported. 
 
KBB/Retail Price: $18,757
Fast Tracks Price: $16,997
 
 
 
 
Premier Subaru logoThis is one of our rarest vehicles - the Land Rover LR3 Special Edition with Navigation and the Technology Package.  It includes panoramic moonroof, heated leather seats, and sports steering wheel controls.  It was hand picked by our general manager, and is available for immediate delivery! 
 
KBB/Retail Price: $38,973
Fast Tracks Price: $32,997
 
 
         These vehicles represent three of the over 60 pre-owned vehicles currently available for delivery.  For more information, please contact us at 1(800) 411-4551. 
 
- Brian Edward Canell, Editor-in-Chief
 
Say Happy Holidays with Premier Subaru Gift Certificates! 
 
Available in Any Amount!  Need that perfect gift for a loved one or a friend? Premier Subaru now has gift certificates available, which can be used towards any service or parts!  Plus, Premier Subaru donates a portion of the profits made on gift certificates to Toys for Tots!  Stop by, pick up a present and you can donate one, as well, at our Toys for Tots drop-off box.
 
- Jamie Russo, Certified Subaru Service Consultant

Back to top
$34.88
plus tax 
WINTER SPECIAL!
 
Take advantage of this winter safety inspection today! With the season change you want to make sure your Subaru is in ready condition to take on the winter months ahead.
This service covers: Wipers - Check tires and reset psi - Inspect belts - Check hoses - Inspect coolant - Check front suspension - Check battery strength
Valid only at Premier Subaru. Must present coupon at time of write-up.
Offer Expires: January 30, 2010
$129.95 plus tax 
OIL CHANGE CLUB CARD
Final offer at this low price!
Purchase our Oil Change Club Card, a set of 6 prepaid oil changes, for 129.95.  This is a saving of over $60.00! Call for more details.
Plus applicable taxes. Valid only at Premier Subaru. Cannot be used with any other offer. Subaru vehicles only. 6 cylinder or Turbo models may be slightly higher. Hazardous waste fee is applicable.  Must present coupon at time of write-up.  
Offer Expires: January 30, 2010
$129.95
plus tax 
POTHOLE SPECIAL
 
Snow and ice limit traction, so make sure your tires are essential for winter conditions.  Make sure your tires are properly rotated, balanced and even aligned.  Tire pressures should be checked and adjusted and the tread should be measured.  This service will rotate and balance your wheels, perform a four wheel alignment, and inspect the suspension and steering linkage. 

Valid only at Premier Subaru. Cannot be used with any other offers. Hazardous waste fee does apply.  Must present coupon at time of write-up. 
Offer Expires: December 30, 2009 
$199.95
plus tax
INTERIOR AND EXTERIOR DETAILING
Keep your Subaru like new! 
Valid only at Premier Subaru.  Cannot be used with any other valid offers. Must present coupon at time of write-up.
Offer Expires: February 28, 2010
$99.95
PROTECT YOUR TIRES!
 
Complete Road Hazard Protection anywhere in the USA for up to 5 years with no pro-ration.  $25 coverage towards flat repairs.  Up to $399 per tire for replacement. Can be purchased on any tires with less than 20,000 miles.
 
See your service advisor for more information.
Customer's Corner
 
 
Premier Subaru logoLetters from Happy Customers!
 
Hi Jeff,
 
         Many thanks to you and the staff of Premier Subaru for the outstanding experience in purchasing our new car.  We love it!!!  From start to finish, your professionalism and ability to work with us as potential customers was impeccable.  We look forward to seeing you again . . . and wish you the best. 
 
- Bill and Jo-Ellen, North Haven
 
        They are great and very professional.  They were in the middle of renovation and still able to fully take care of us the way we would expect.  We bought a Legacy from this dealer about 3 years ago and they seem to be getting better and better every time we go there. 
 
- Josef, Branford
 
Robert,
We had a great experience! Your staff was on the "ball", friendly and hassle-free. Your finance manager - I think his name was Rich Johnson - was a great guy.  Keep up the good work!
- Bob, Woodstock
 
          Don't forget to check out our Courtesy Loaner Car Program - we currently have seven current model-year cars that you can use if you are in for a major service or for a major repair.  These vehicles are continuously checked by us to ensure that they provide you with safe transportation.  Also, if you have purchased from us, the use of these cars is absolutely free!  Please ask next time that you are in our service department for more details.   
 
 - Brian Edward Canell, Editor-in-Chief