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VOLUME IV, Issue #3
October 2009 | |
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View inventory, schedule service
General Manager Bob Alvine's news and updates
Premier's Facebook profile
Follow Premier for the latest sales and service deals |
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 The Greening of Premier Subaru |
 If you have been by our dealership, you have definitely noticed the construction work. Premier Subaru is in the middle of a $750,000 renovation of its dealership facilities to improve our buildings for our customers, employees and the environment. While we only did a complete renovation only five years ago, this time around we are able to work on some things that we really wanted to do. Part of this renovation has been to ensure that we are as green an operation as possible. These renovations dovetail with our ongoing environmental initiatives. In "greening our dealership", Premier Subaru has done the following through construction improvements and through process improvements: - Changed interior lighting to the most energy efficient lighting possible - Replace exterior lights with the most energy efficient lighting possible - Replaced the paper hand towel dispensers in our lavatories with hand air dryers - Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled. - Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it. - Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible. - Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded. In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system. We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach". Thank you for your business and your continued confidence in our organization. - Robert Alvine, President/General Manager | |
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In collaboration with our plan to make our dealership more up-to-date and "e-friendly", we are also looking to amp up our efforts in the social networking field. As a result, we have extended our September Facebook promotion through the month of October. Go to our Facebook page and become our "friend", and you will be entered into our drawing for a $100 gift card!
Brian Edward Canell, Editor-in-Chief
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| Premier Lotus |
 We here at Premier Subaru are excited to announce the opening of our sister store, Premier Lotus. Lotus is the company that designs the top ultra-lightweight performance sports cars in the world. Feel free to stop by and see our showroom of Elises and Exiges at 165 North Main St., Branford, and ask for Mike Manzi of Premier Lotus. You can also call to speak with Mike at his direct line, (203) 643-1251.
- Brian Edward Canell, Editor-in-Chief
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| Lease Specials |
If you can't decide what you want on your new Subaru Legacy, there's no worry. We have a number of great programs available to pick the right car for you.
If you are just looking for a base model Legacy with a 5 speed manual transmission, we have a program that starts at $219 a month. If you are looking for a vehicle that has the All Weather Package(heated seats, heated mirrors, and a windshield wiper de-icer) plus the new Continuously Variable Transmission, you can purchase the Legacy 2.5i Premium with this equipment for as little as $255 a month. If it also has a moonroof, you can still get it for as little as $269 a month.
Not only can you take advantage of great lease offers at Premier Subaru, but you also take advantage of our Courtesy Loaner Car Program, our Saturday service hours(until 4 p.m.!), and the satisfaction of working with the only Subaru dealer in the state who carries an A+ rating with the Better Business Bureau. Contact us at 1(800) 411-4551 for more information.
- Brian Edward Canell, Editor-in-Chief
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Used Car Specials! |
 This month, I wanted to focus on some of our late model vehicles. We have recently purchased a number of late model 2008 and 2009 Outbacks from a Subaru of America sale out of Utah. These particular vehicles were owned by Subaru of America and because of their Wyoming origin, are cleaner than cars from the Northeast! This car in particular is a beautiful Deep Bronze 2009 Outback, virtually brand new with only 3,600 miles on it, that you can get for a nice discount over new.
Retail Price: $25,439
Internet Special Price: $24,250!
 We also have a late model 2009 Subaru Impreza 5-door with the very rare Satellite Radio/Navigation design. If this vehicle looks familiar to a few of you, it is because it actually spent its "infancy", so to speak, as a member of our esteemed Courtesy Loaner Car Program. This vehicle only has 4,700 miles on it.
Retail Price: $21,887
Internet Special Price: $20,497!
These vehicles represent only two of the approximately 60 vehicles currently on our lot. Plus, we are continuously buying and selling vehicles, so please check on our inventory by dialing 1(800) 411-4551.
- Brian Edward Canell, Editor-In-Chief
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| National Breast Cancer Awareness Month |
 National Breast Cancer Awareness Month begins October 1st. NBCAM is an annual international health campaign run every October, in order to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. In 1985, AstraZeneca, a company that produces breast cancer drugs, founded the National Breast Cancer Awareness Month. The pink ribbon we use to symbolize breast cancer was officially established in 1993 by the Vice president of Estee Lauder Companies. They also founded the Breast Cancer Research Foundation. Estee Lauder companies have arranged for more than a dozen world-famous landmarks to be illuminated in pink lights to draw awareness to the importance of mammography screening for early detection of the disease, as well as research. This included the White House. Bring in this page featuring the pink ribbon for your oil change service, in the month of October, and $5 of the proceeds will be donated to the Connecticut Breast Cancer Foundation.
DID YOU KNOW....
- According to the most current statistics provided by The American Cancer Society, Connecticut had the third highest rate of new cases of breast cancer in the United States.
- While deaths related to breast cancer have decreased due to early detection and advances in treatment, breast cancer is still the second leading cause of cancer related deaths among Connecticut women.
- Jamie Russo, Certified Subaru Service Consultant Back to top |
| Welcome to National Car Care Month! |
 Come and celebrate National Car Care Month with us! During the week of October 12-16th, we would like you to come in for a FREE multi-point inspection. If we recommend a service as a result of your inspection, and you have the service performed at our dealership, you will receive 10% off.
- Jamie Russo, Certified Subaru Service Advisor
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| $88.88
plus tax |
4 WHEEL ALIGNMENT SPECIAL
Do you notice an uneven drive? Aligning your wheels once a year can help prolong tire life and even assist with better fuel economy.
Valid only at Premier Subaru. Cannot be used with any other offers. Hazardous waste fee does apply. Must present coupon at time of write-up.
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| Offer Expires: December 30, 2009 |
| $119.95
plus tax |
FUEL INJECTOR CLEANING SERVICE
Harmful deposits on injector tips can interrupt optimum spray pattern, leading to hesitations, misfires, increased emissions, loss of power and even reduced fuel economy.
Valid only at Premier Subaru. Cannot be used with any other offers. Hazardous waste fee does apply. Must present coupon at time of write-up. |
| Offer Expires: December 30, 2009 |
| $99.88
plus tax |
THERMOSTAT REPLACEMENT SPECIAL
Replace Thermostat and Gasket
· Cooling System Flush
· Perform System Pressure Test
· Complete System Inspection
Valid only at Premier Subaru. Cannot be used with any other offers. Hazardous waste fee does apply. Must present coupon at time of write-up. |
| Offer Expires: December 30, 2009 |
| $99.95 |
PROTECT YOUR TIRES!
Complete Road Hazard Protection anywhere in the USA for up to 5 years with no pro-ration. $25 coverage towards flat repairs. Up to $399 per tire for replacement. Can be purchased on any tires with less than 20,000 miles.
See your service advisor for more information. |
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| Customer's Corner |
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 Letters from Happy Customers!
Hi Bob,
I know this is long over due, however my husband and I just used the Bluefish tickets you gave us and we had a great time at the game. Originally you had given us tickets for July 21st; that game was rained out. We had to reschedule and we got tickets for (the game on Sept. 19th). I just want to say Thank You, and appreciate the night out on Premier Subaru.
Thanks Again,
Michele & Gary Brennan
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| The Goal is to Offer a New Beginning |
 One of our very own Subaru owners is a founder of A Place Called Hope. She actually uses her versatile Outback to rescue birds and travel to educational programs. It's labor of love 100%.
A Place Called Hope is a licensed wildlife rehabilitation center for birds of prey. This non-profit organization offers rehabilitation to injured, orphaned, sick or non-releasable birds of prey. The facility is run entirely on donations of not only money but time as well, from trained volunteers. They also share these wonders of the sky with the public through educational programs. You can see a list of their upcoming events at www.aplacecalledhoperaptors.com. You can even book a visit from the birds for your next special occasion or make a donation to help care for them. ------CHECK THIS OUT------ SATURDAY OCTOBER 24TH 6 to 9 P.M. OWL-A-WEEN Join this special celebration. Have a close up encounter with LIVE OWLS !! Bring your children and parents for a fun and educational experience @ A Place Called Hope 254 Roast Meat Hill Road Killingworth, CT Email: hope4raptors@yahoo.com - Jamie Russo, Certified Subaru Service Consultant
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| Nama Says |
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Barb "Nama" Mullen has been with Premier Subaru since the dealership opened in 2000. She has over 20 years experience in the auto industry, and has gained many loyal customer during her time at Premier.
Nama says it's all about balance! Years ago a dear friend taught me to have balance in my life. All work and no play makes Nama burn a fiery swan dive into the land of exhaustion, despair, crankiness, and lackluster performance in all areas of my life.  Pops, Max, and I made some balance with a vacation to Squam Lake in New Hampshire. Squam is that peaceful lake where "On Golden Pond" was filmed. Yes, Pops was referred to as "you ol' poop" all week, yes, there were loons, and yes, the phrase Squam Calm became reality. You know you're in the midst of a good get away when you can't remember what day it is! We all made new friends, even Max, and Nama entertained Friday night cooking a roast in a pot on the four burner stove in our little cabin. The meat is succulent and the sauce goes well with egg noodles or fettuccine. Anyone interested in the recipe can email me at bmullen@premiersubaru.com. Balance - many long work days during Cash for Clunkers - time to regroup with my two favorite guys! Vacation - relaxing, rejuvenating, and even time to read three books and cook.  The weekend after vacation it was the dust bowl at Guilford Fair which beats the mud bog it usually is every year. Once again balance entered my life. Our Premier booth was moved up front this year - if you missed us we were to the right of the entrance with a front row view of the main entertainment all weekend - Tino Wallenda and the Flying Cortes. Tino is a member of the famous Wallenda family - Google them and him and you can read how for many years they have entertained on the high wire without a net. Their first ever performance the net hadn't arrived and the show went on without it ending with a fifteen minute standing ovation. They've worked without a net ever since and continue to perform even after tragedies struck. Tino balanced on a wire over 70 feet in the air high over the fair grounds seven times over  the weekend. Friday was very windy. Nama held her breath feeling those gusts as Tino moved across the wire exhaling when he made it to the other side. Balance - Tino excels at it! So Nama says this month make some time for some balance in your life. Cook something, bake something, go for a walk, pick apples, do something that you enjoy. Life goes by too quickly not to!
- Barb "Nama" Mullen, Senior Sales Associate
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Don't forget to check out our Courtesy Loaner Car Program - we currently have seven current model-year cars that you can use if you are in for a major service or for a major repair. These vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.
- Brian Edward Canell, Editor-in-Chief
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