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Volume III Issue 11
June, 2009 | |
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Thank you for your continued interest in our "Fast Tracks" newsletter. The goal of this newsletter is to make certain that you, the customer, are fully aware of our continuing efforts to provide you with the best sales, service, and customer satisfaction of any dealer in the state of Connecticut.
Please feel free to present feedback for our new layout and present any questions or comments to us, at sales@premiersubaru.com. - Edward Canell, Editor-In-Chief |
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| Say Goodbye to 2009! (or is it "Good Buy"!) |
 Believe it or not, the 2009 model year is over and our first allocation of 2010 models are on the way. We should have these vehicles, as well as the all new 2010 Subaru Legacy and 2010 Subaru Outback by August. To clear out the inventory of 2009's, Premier Subaru and Subaru of America announce the best incentives of the year. These include: - $1,000 CUSTOMER CASH BACK PLUS 0% FINANCING FOR UP TO 63 MONTHS ON CERTAIN 2009 SUBARU IMPREZA MODELS! These are the best incentives we have had on the award winning Subaru Impreza in years! Imagine, you can purchase a new 2009 Subaru Impreza for UNDER $16,000 AND get 0% Financing for up to 63 months! - $1,500 CUSTOMER CASH BACK PLUS 2.9% FOR UP TO 72 MONTHS ON ALL NEW 2009 SUBARU LEGACYS! These incentives are the best on the vehicle that is an IIHS Top Safety Pick and has one of the best resale values in its class. - $2,000 CUSTOMER CASH BACK PLUS 2.9% FOR UP TO 36 MONTHS ON ALL NEW 2009 SUBARU OUTBACKS! This vehicle won a special award on the Forbes Top 15 List for "Best in Snow"! - $2,500 CUSTOMER CASH BACK PLUS 2.9% FOR UP TO 36 MONTHS ON ALL NEW 2009 SUBARU TRIBECAS! The Tribeca has won the award for the Best Residual Value Award in the SUV Category!
Plus, not only do you get a brand new Subaru at the best prices of the year, you also will get a great experience from the only Subaru dealership with an A+ rating by the Better Business Bureau. To schedule a time to see our inventory, please give us a call at 1(800) 411-4551 and we'll be happy to help you.
- Robert J. Alvine, President/General Manager
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| Used Car Special Promotions! |
 We always get the most interesting vehicles and this vehicle is no exception. This is a 2008 Escalade AWD ESV with only 13,000 miles on it. Check it out!
Our Price: $49,994
 Here is another fine vehicle. This is a 2006 Mercedes-Benz R350 with only 9,900 miles on it!
Our Price: $29,804
 This has to be the least expensive Mini Cooper in the state. This is a 2002 Mini Cooper S with 85,000 miles on it. Check it out!
Our Price: $12,994
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 New Owners Clinic! |
On Thursday, June 2, 2009, 30 new Subaru customers came out for the New Owner's Clinic in Premier Subaru's Service Department. General Manager, Robert Alvine, and Service Manager, Dennis Cullen, discussed and answered questions regarding car care, extended warranties and service contracts, BG Protection plans, and parts and accessories for our new Subaru owners. Premier Subaru also gave out door prizes at the event, including 4 sets of 4 tickets to a Bridgeport Bluefish game, including seats in the Visiting Owner's Suite between home plate and the visiting dugout, a full in-and-out vehicle detail, and a customized Premier Subaru duffle bag. We thank everyone for coming out, and congratulate the lucky winners.
- B. Edward Canell, Editor-in-Chief
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There is still plenty of time to take advantage of these special coupons! |
| $99.95 plus tax |
A/C SPECIAL!
Remove debris and purge harmful bacteria quickly and effectively from your Subaru's A/C System. Plus applicable taxes. Valid only at Premier Subaru. Cannot be used with any other offers. Subaru vehicles only. Hazardous waste fee is applicable. Must present coupon at time of write-up. |
| Offer Expires: June 30, 2009 |
| $189.95
with loaner vehicle for the day |
DETAIL SPECIAL!
Keep your car looking good as new with an interior/exterior vehicle detail. With use of loaner vehicle for the day. Plus applicable taxes. Valid only at Premier Subaru. Cannot be combined with any other offers. Must present coupon at the time of write-up. |
| Offer Expires: June 30, 2009 |
| $79.95
plus tax |
ALLERGY SPECIAL!
Help keep dust and pollen out of your car's passenger cabin by getting you Hepa-Filter replaced regularly. Plus applicable taxes. Valid only at Premier Subaru. Cannot be used with any other offers. Subaru vehicles only. Hazardous waste fee is applicable. Must present coupon at time of write-up. |
| Offer Expires: June 30, 2009 |
Don't forget to check out our Courtesy Loaner Car Program - we currently have seven current model-year cars that you can use if you are in for a major service or for a major repair. These vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.
- Edward Canell, Editor-in-Chief
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| Customer's Corner |
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 Laura was very professional and friendly. She answered all of my questions and made herself available to me if I had any further needs. Rich Johnson made the financing easy and understandable. He also assured me of his availability to answer and questions that I might have.
- Patricia Niesyn
Everyone was knowledgeable about the 2007 Impreza in relayed assistance in a kind manner. The automobile is a dream. It drives itself. I recommend Subaru to all.
- Wladimir Koltypin
Hello Rich -
Just a quick note to express how satisfied and impressed we are with your service. Specifically, we felt very 'taken care of' with the folders you prepared.. The trip to DVM when very smoothly and the car is meeting our expectations....
So, thank you very much for the excellent service (and product)
- Tim and Heidi Hefele
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| Let's Stay Optimistic! |
I decided I would write an article for this month's newsletter. I have chosen to address the fact that people are down because of the status of the economy, their lives, or other factors(North Korea's nuclear ambitions come to mind).
 I personally find it very easy to be unhappy about certain things. If I have a tough day at work, it can frustrate me long after I get home.
I always think of what I might have done wrong in a certain situation, what I should have (or should not have) said or done, and it makes you feel worse.
I believe I'm not the only one that has these feelings. Many of you may feel the same way. With that being said, how do we make ourselves feel better?
I have found two ways that snap me out of that funk(other than someone saying, "Snap out of it!"). The first is I ask myself, "What's the worst that could've happened?" In some cases, the worst didn't happen; in other case, the worst really isn't that bad.
The second is I ask myself, "It's over - why spoil the rest of your day?" I then realize that I can always move on to the next exciting thing. That's all there is - don't let your past dictate what your future is doing.
What actions do you use to generate optimism in the face of adversity? Feel free to discuss.
- B. Edward Canell, Editor-In-Chief
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| Nama Says |
June 2nd marks a special day for Nama - it's my ninth anniversary here at Premier! Nine years and nine lives! When I first arrived here all those years ago the previous owners were here and the name of the dealership was Subaru of Branford. I was hired to sell cars and learn how to do all the paperwork to deliver them. The place was not what it is today - I remember weeds growing between the cars on the lot. When Bob and Brian arrived in August we were developing a lengthy "we need" list. Before you knew it we had more cars to sell, a cleaner weed free environment and lots of advertising. All that and new salespeople too. Stan arrived in September and the original Premier A Team was born. Bill Kaik was the original A Team member. He had been here a number of years when I arrived. He was gregarious, warm hearted, and a hard worker who could literally sell ice to Eskimos, that swampland in Florida, or the bridge in Brooklyn. We spent many long days here- for a lot of that two months it was the two of us. Every day around 4ish Bill would ask me if I wanted the usual? The answer would always be yes as we had no time for lunch and he'd be back in a flash with a raisin bagel and Hazelnut coffee. I'm sad to report that Bill passed away last month. His joy of life will be missed by anyone who knew him and we still miss hearing him say "Welcome to my world!" Throughout the years here Nama has experimented with different hair styles and yes, I'll admit it, colors. At one point it was blonde and short, then it grew and was permed and had reddish highlights, then it went au natural and let that gray show through. The size of clothes has gone up and down a few times too and as in anyone's life there have been good times and bad. Some of the best times were working the fairs we do - and some of the worst times were also working some of the fairs we do. Through it all Bob and Brian have been great to work with and for- like a good marriage we have our ups and downs too. They always strive to do right by our customers - thank you all for being loyal. Father's Day weekend kicks off the Branford Festival. Our booth will be moved to Town Hall Drive this year near the stage - stop by and say hi! Saturday night the Marshall Tucker Band will hit the stage and bring Southern rock to Branford. The following week, the 27th are the fireworks at Branford Point - come early to hear the Town Band and hear Leon Collins, our MC, who is full of funny comments. A big hearty birthday salute to Rich Johnson who blows out too many candles on the 23rd (Nama remembers his special day because it falls on her anniversary - 19 and counting). Happy birthday to all the rest of you celebrating this month. Nama says to all those getting married - don't forget that your guests have no idea what you meticulously planned - if something's not just the way you planned it don't let it ruin your day - as long as your guests have plenty of food and drink and some music they're fine!
- Barb "Nama" Mullen, Senior Sales Associate
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