Greetings!
Dan wanted me to share this with you.
Sometimes you cover
all that needs to be said in an hour, and other times you get hit in the head
20 minutes later with a bevy of points you should have made. After our call, it
occurred to me that we perhaps could have covered a couple more topics.
Twitter Glitch is more than just a strategy guide for your own business. It's
also a tool in your arsenal when dealing with clients and their social media
campaigns. Imagine speaking to a company about a potential job with them, or
even just doing social media consulting and mentioning your ability to manage
contingencies. That's a hot button no one else will think of, but could be
exactly what their CEO is worried about.
Beyond Twitter hackers and spammers, a social media contingency plan should
involve things like "what if someone buys TerriBrooksSucks.com" (please don't) :-) and
starts showing up in Google results. How will you handle that? What will you do
when someone leaves a really negative comment on your blog? Will you post it?
How will you react? What if someone does their own review of your services and
they aren't complimentary? What will you do? And do you know who to contact if
someone starts using your product name in their pay-per-click ad? That's
illegal you know.
If you're going to actively pursue business on the internet, whether that be
via Twitter, Facebook or article marketing you've got to think like a CEO and
be prepared to bounce back from disaster. Spammers, Identity Thieves, Hackers
and Bloggers are all looking for an angle. Brainstorm them all. Be prepared.
It's OK to prepare for success, but don't close the door to disaster.
Properly planned, disaster can be the last rung on the ladder of success.
Dan Morris
Author of Twitter Glitch
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