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The Stimson Group Newsletter October 2009
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Vol 3 Issue 10
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Welcome Back,
On October 1, 2006 I started my consulting career with a business plan, a network of friends, and the idea that being honest and forthright would continue to further my career. After three years of pretty steady work (Q1 2007 was scary!), I can say that have learned at least as much as I have shared with others.
So I would like to dedicate this issue of AV Matters to thank my family, clients, colleagues, and friends. Your support has been overwhelming. Your input has been welcome and put to good use. I do not take your faith in me lightly.
Thanks for reading,
Tom (TR) Stimson, CTS My Direct Email Website

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 TORONTO Rental & Staging Roadshow Registration is Open
Sponsored by Multimedia Staging
The Rental & Staging Roadshow
is coming to Toronto on Wednesday October 28. I will be providing the keynote address and will share some highlights from my Best
Practices series. Andre LeJeune from InfoComm International will be on
hand to present some of
InfoComm's extensive new Live Events curriculum.The Roadshow is a day of training, seminars, and exhibits presented by the folks at Rental & Staging Systems Magazine
- the definitive publication for AV Stagers. The Roadshow is a great
opportunity to get some training for the team and for your CTS holders
to earn Renewal Units from InfoComm. Learn more and reserve your ticket
here.
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AV Matters Monthly Business Trends Survey
Thinking about the future?
In the September survey our closing question asked if companies had done all they could do to react to the economic downturn. There are a wide variety of responses ranging from calm to panic, from concern to optimism. Here's a sample of the many thoughtful comments:
"We are continuously making adjustments to meet the ever-changing needs
of business development, which we see as the best response to the economic
downturn. We continue to invest in
sales training, marketing and sales activity. I think things are starting to loosen up and people are
beginning to think positively. We
are fielding calls for events late in the 4Q and into 2010 with more
regularity."
Steve Wildemann
President
Advanced Staging Productions
"We are in a unique position where if we do not move out of our facility
into a larger one, we will stagnate and maintain status quo. Due to the fact
that some of our competitors have gone out of business, our quality and
attention to detail has become an even more important asset to our business
model and reputation. We have gone down to 4 days a week to help with day to
day costs, but are finding it hard to balance the need to grow with the need to
stay lean and marketable."
-Anonymous
"This will be an ongoing question for the next year or 2. I feel the
economy will impact companies in different ways. My feelings are that we are in
the middle of it now and we will be dealing with jobs postponing and canceling
for some time. As we have been down from last year locally, we have been
exploring other lines of business to supplement the work. So, in some ways it
has been an opportunity for us to grow with and for our clients."
Justin Cheshire
Director of Sales and Business Development
Cheshire AV, Inc.
Get some perspective. See the complete results here.
October Survey I first challenged the AV community to look into their crystal balls in April 2008. At that time we were already in a recession but didn't yet know it. One day (hopefully soon) we will be out of the recession - but still not know it for several months. Is Q1 2010 the beginning of the end of this long downturn? Share your thoughts. Take the survey now.
If you have an idea for a survey subject, just email me.
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Key Lessons from 2009 Projects
Process evaluation and recommendation projects have continued to
be a major source of my business. In 2009 alone, I have completed eight such jobs. Three were with Live Event Stagers,
three with Systems Integrators, and two for companies with both divisions under
one roof. I can honestly say that each of these clients is unique, but there
are some themes that seem to recur. Here are some observations that have been consistent in most companies:
Organization charts can help or hinder the
company's goals. Often we find an org chart that has evolved around longtime employees
and "reward" titles. Business processes can then fall into silos (or kingdoms) that have
developed unchecked for a little too long. Silos tend to prevent progress and make other people's jobs a bit more difficult. Generally one or two minor tweaks to the org chart can unlock the
pent-up improvements, but in about 20% of my projects a bigger shakeup is needed
to get the right people into the right roles. In every case I have encountered,
the net result has been happier teams and smoother processes. I find that most employees want things
to work better even if they don't want to be the one that has to change. Important note: if everyone has to change at least a little, then the reorganization is easier for the entrenched employees to accept.
Profitability is a great reason to examine
processes. You would not be surprised to know that I occasionally come across companies that have not managed their processes well and are unnecessarily losing money. It's easy to be the hero when I can point out simple fixes. What surprises me is how often I come across operations where job costs
have increased as planning has improved. It makes sense when you think about it. The more
steps there are, the more places money can leak out. We work in a dynamic
industry where timelines and decisions change constantly. Many processes are
created to corral customers onto a path that makes the supplier more
profitable. Processes also exist to satisfy the control issues of individual
managers. But let's face it - most processes exist because one group of
employees (operations) doesn't trust another group (hmm, sales?). I find that
if you can get these two groups to agree on the goal, they can come to
understand the needs and challenges of the other. In the end, there are benefits to streamlining processes.
Do the Math is one of my favorite reminders for managers. We have to have quantifiable data to support our decisions, so we need to reexamine our assumptions about what things cost. For companies facing difficult economic times, lots of small savings can really add up.
I find that most companies need to better understand the costs of doing business. For instance, our industry is subject to human error that leads to overnight shipments, unplanned deliveries, or an extra hour or two on the job site. While not all errors are preventable, you would be surprised how many can be eliminated if employees understood the cost. Take the cost of making an extra delivery to a job site. Many of my clients look upon this as a normal occurrence - but no one puts it into their budget. To do that, they would first need to know what an unexpected delivery is worth and how often they make them. Simple math says it is the cost of the driver and the van. Business math adds a cost of goods sold factor to this number, which can almost double it. Entrepreneur math would then add an opportunity cost on top of that - for the missed opportunity to make profit from that resource. Quickly that $50 mistake turns into a $300 or more disaster.
Here's another way of looking at this: how many employees, vans, meetings, and inventory could you eliminate if no one ever made a mistake? You can't eliminate all mistakes, but let's start with half of them.
The big lesson from 2009 is probably the most self-serving for me. When managers are facing difficult times, a fresh perspective is priceless. I always want to do a little more for my clients - get them even better results - but the one result they seem to value the most is an unbiased point of view.
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About Thomas R. Stimson, MBA, CTS
Tom
Stimson is celebrating over twenty-five years in the communications
technology industry. As a Consultant, Tom helps companies figure their next step and then execute their plan. For more
information visit the website.

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