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WITWITTH?
CLOSING THOUGHTS
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September/2009
Greetings!

After more than a decade in development and months of previews, The Tobacconist Handbook is finally published and available to consumers and tobacconists alike
 
TH debutThis is a historic moment.  The Tobacconist Handbook contains the fundamental knowledge required to be a tobacconist.  Its existence is proof of our profession and credibility.  While you may already acknowledge the existence and importance of tobacconists, we must educate our society and legislators as well.  And this is a big step forward. 
 
NOTE: our regularly scheduled newsletter will be out Monday - as usual, the first Monday of every month.
THE TOBACCONIST HANDBOOK
 
TH & Jessica Padron

The Tobacconist Handbook is a teaching tool for tobacconists and their customers.   Use it to learn, reference, refresh, and teach your customers everything they need to know about the world of luxury tobacco.  The Tobacconist Handbook is The Essential Guide To Cigars & Pipes.  It includes 210+ pages, 400+ word glossary, and 120+ custom images and graphics.

 
The Table of Contents:
 
Foreword by Jorge L. Padrón
Introduction
Education
Certification
History - Timeline
Nicotiana Tabacum
Cigar Tobacco
   Cigar Varietals
   Criollo
   Corojo
   Processing: Art & Science
     Air-Curing
     Fermentation
        Maduro
     Aňejamiento
Cigar Growing Regions 
   Africa
   Caribbean
   Central America
   North America
   South America
Seed To Cigar
Cigar Anatomy
Vitolas
Pipes & Tobaccos
 Pipes
   Pipe Architecture
   Briar
   Calumet
   Corncob
   Hookah
   Meerschaum
 Tobaccos
   Varietal Families
   Special Types
     Blending
   Special Cuts
HOW TO
   Matches & Spills
   Lighter Maintenance
     Liquid Fuel
     Butane
   Cigar Cutting
     The Perfect Cut
   Cigar Lighting
     The Perfect Light
     Uneven Burn
     Canoeing
     Inward Burn
     Re-Lighting
   Tight Draw
   Smoking Too Hot
   Cigar Preservation
     Tobacco Beetle
     Mold
     Plume
     Humidifiers
     Hygrometers
       Calibration
     Humidor Setup
     Spanish Cedar
   Pipe Packing
Humidor Etiquette
Cigar Myths
Tasting School
   The Human Senses
   Smell, Memory, & Emotions
   TobaccAromatherapy
   pH Balance & You
   Nicotine
   Tasting Methodology
Glossary
Resources
 
And much more! Including dozens of Tobacconist Tips and exclusive content distilled from the Tobacconist University Academic Curriculum.  
 
Ultimately, the most important part of The Tobacconist Handbook is that IT EXISTS!  The skills and knowledge required to be a great tobacconist and consumer are irrefutable.  The Tobacconist Handbook is proof of our professionalism and credibility. 
 
Use it!  Share it!
WITWITTH?
 
Where In The World Is The Tobacconist Handbook? (WITWITTH?)
 
Share pictures of you and The Tobacconist Handbook with us and let us promote and thank you while we build community. 
 

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CLOSING THOUGHTS...
 
I had the unique opportunity to put The Tobacconist Handbook in the hands of the legislator who promoted the smoking ban [in one of the states] where I have a retail store/tobacconist.  When he looked at the cover he had an 'a-ha' moment; he was clearly taken back by the fact that a professional book existed for people who 'sell tobacco'.  That opened the door for me to discuss how 'we are serious professionals with expertise in handmade products' and how 'we are no different that chefs, sommeliers, or other professionals and experts who serve their customers'.  It opened the door to a CONVERSATION!  The Tobacconist Handbook provided physical proof of our PROFESSION.  That's a START!  And this is just the beginning.  Every retail tobacconist should have a copy of The Tobacconist Handbook; to start conversations and establish their professionalism. 
 
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"Preserving Luxury Tobacco For Generations To Come"
 
 
Sincerely,
 
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Jorge Luis Armenteros, CMT 
President & Founder
 
 

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