Like you, your customer is living a full and rich life full of family obligations, career pressures and a series of hopes and dreams they chase daily. Only when you stop viewing them as customers and start viewing them as people can you begin to understand the real impact your business can have in their lives. What better way to three dimensionalize your client or customer than to bring them to life through the dramatic art of storytelling.
Come join us for this highly interactive and stimulating session that will engage you in viewing your customer through a new lens. Former filmmaker and current development director and publisher Corey Michael Blake will guide you through the whole brain process of scripting your customers' journey so that you can package your understanding of:
- Why they desperately need you
- How exhausted they might be by the time they find you
- How to be their hero (baby!)
- Where the resistance lies - and moving through it
- How to get to that moment of true buy-in
- When to celebrate their hard work and sacrifices
- How to keep them a raving fan
Learn how to see your work from your customer's perspective, how to emotionally reflect that back to them in a way that builds trust, and ultimately how to drive more sales through those emotional connections. You'll also leave with with a new creative approach to igniting and motivating your own business or your organization internally.
Corey Michael Blake has been communicating creatively for more than 20 years. Working in LA for a decade, Corey starred in commercials for McDonald's, Pepsi, Wrigley's, Mitsubishi, Hasbro, Miller, and American Express, and guest starred on shows like The Shield and Buffy the Vampire Slayer before going into filmmaking, writing and publishing. His books that have been profiled in The New York Times, WSJ, Sports Illustrated, Huffington Post, Variety, Forbes, Inc. Wired and on NBC, WGN, and Bloomberg TV among hundreds of other print, radio and television outlets. His work has won Addy, Belding, Bronze Lion and London International Advertising awards, and he has been published The Writer magazine, Script magazine, Branding magazine, Vistage, Under30Ceo and in Startup Nation. Corey is the author of the recently published book, Jump: Creativity Lessons from 9000 Feet. He also co-authored numerous books, including From the Barrio to the Board Room (used around the country to inspire at-risk youth). He works with prolific business and self-help authors, such as Chris Anderson (Wired Editor), Tony Hsieh (Zappos CEO) and Marshall Goldsmith, among others, to deliver their best-selling books as graphic novels. He is working closely with the team at Delivering Happiness (Zappos) on their DH at School initiative, and is leading the building of a library of disability comic books for residential service provider ORP. He founded Round Table Companies and Writers of the Round Table Press to use entertainment to educate, inform and inspire audiences nationally.
Corey rocked the house with his captivating session at the Creativity in Business Conference here in DC last October, and we are delighted to have him back with us for this brand NEW workshop! He will be bringing some signed copies of his book Jump to give away at the session.
