You have a story to tell. You stay abreast of the latest social media tools designed to lure readers to your blog posts or online marketing materials, but is your content compelling enough to convert visitors into loyal readers AND promoters? Any story you tell - when written according to a few key storytelling principles dating back millennia - can spark pure magic. Your blog becomes a bubbling cauldron of new-media alchemy, transforming your readers AND your business. Are you ready to combine ancient storytelling wisdom with 21st Century creativity tools to better tell YOUR story?
In this highly experiential workshop, veteran storyteller Patrick Ross will empower you with a greater understanding of how to identify and connect with your audience, provide readers with value, and benefit from their promotion of your story across their own networks. Prepare to engage with other workshop participants as well as your own left AND right brains in a series of easy-to-duplicate creative exercises. These exercises are designed not only to improve your storytelling, but to ensure a never-ending stream of new blog topics.
This content-rich session will also provide attendees with three proven elements of storytelling that have been winning over readers throughout the ages. Leave with a set of creative tools and storytelling techniques which, when combined, will help you discover the story you want to tell and the voice with which you will tell it, all with a minimal commitment of time and energy. Be prepared as well to learn more about yourself!
Patrick Ross is a professional storyteller. For 23 years he has crafted tales in D.C. as an award-winning journalist, Capitol Hill staffer, think tank senior fellow, and non-profit trade association founder and CEO. Since 1998, Patrick has led storytelling workshops for business professionals, academics, policymakers, and artists among others. He helps people tell their stories by providing ghostwriting and consulting services through Ross Strategic Communications LLC, and by teaching at The Writer's Center in Bethesda, Maryland. Patrick's latest blog, The Artist's Road, was named a Top Ten Blog for Writers for 2011-2012. Patrick has been published in numerous publications, including The New York Times, The Washington Post, The San Jose Mercury News, US News and World Report, and The New Republic. A sought-after public speaker, Patrick has addressed audiences around the globe, and has been interviewed on a broad range of electronic media, including CNN, CNBC, NPR, and C-SPAN. Learn more at http://www.patrick-ross.com.
