Do you want to do and create deeply
meaningful and valued work? Do you want to
find the value, patterns and meaning in our
brands and experiences in a world that won't
wait? In this session, you will exercise both
your
creative and analytical chops toward those aims.
Brand Alchemist Mark Brady will
share a concept called Litmusİ which uses
several creative, interchangeable tools he
has found that any committed but busy
professional can use to check their strategic
thinking and amplify their creativity. These
include:
- 2-word question that can transform a project
into a success
- 3 sequences of resonant product and
process design
- 4 stages of OODA and why one can make you
a "genius"
- 5 Elements of Purposeful Effort - including
winning their business by locating their
hearts
Mark will guide us in a creative exploration
that answers what is a Bricoleur and why most
every valuable and unexpected idea comes from
one; how neuroscience is not rocket science;
how Brand is really a Community that gathers
around certain ideals; what are your ideas,
your customers
ideas...and how do they synch-up; finding
the words and concepts to convey why your
business really is the answer to a customer's
problem...and more!
The original Alchemy was a blend of hands-on
experimentation tied to a search for deeper
meaning. It was a whole-brain process tied to
the search for Value. For true Alchemists
(such as Isaac Newton), it wasn't about
literal Gold. It was the search for the order
of the unseen things that hold the universe
together, the things that move us, literally
and figuratively. More than ever, life is
about this search and the creation of meaning
in things and experiences. This session will
give you a taste of mixing your creativity
with meaning and awareness to create branding
magic...with applicable tools to take with you.
Mark Brady is Creative Director |
Bricoleur for Alchemy, LLC in Richmond,
Virginia. That simply means he straddles the
world of Left and Right brain and digs
through many arts, industries and sources to
look for better answers. It's a very hands-on
and fulfilling pursuit. True to the Bricoleur
job description, he's currently wrapping up
Directing and Editing a documentary for the
Black History Museum and Cultural Center of
VA which brings the archetypes and work of
Joseph Campbell and the Hero's Journey to
African-American youth and middle schoolers
of all backgrounds. Before joining Alchemy,
he worked as Executive Creative Director for
Williams Whittle in Alexandria where his
brand work for Georgetown University Medical
Center, Jersey Mike's, Jamestown, Atcall and
Tulkoff's Mustard included back-to-back Best
in Show awards in the DC and NY Addys, and
Clio and Athena Awards. His favorite client
is either F500 Markel Corporation or
Richmond's J. B. Fisher Elementary School
Mind Games teams. Ask him sometime what
fearless innovators and alchemists they both
are. Mark can be reached at http://www.alchemysite.com
