This experiential session will explore the
rich design that exists all around us and how
to tap into that design ethos to foster
greater creativity in every aspect of our
work and lives. During the presentation, we
will explore the creativity at work behind a
variety of objects and daily experiences -
from the mundane to the complex, from work to
play, and from home to office. Joey will
present a series of "lenses" by which to
examine and evaluate your daily interactions
and discover new ways to connect with your
world in a more creative fashion - and you
will experience creative ways to practice
this. In addition, you will learn and explore:
- using the lenses to help increase your
creativity at work
- applying the lenses to your specific work
examples
- methods of exploration targeted at
finding the design in the everyday
- how personal expression and identity
interact with consumerism and community
- a process for generating novel variations
of old themes, products and services
You will leave this session more aware of the
influence design is having on your daily life
and how to increase the impact creativity and
design have on your daily work activities; an
expanded framework work for creative problem
solving/solution finding and visioning; and
real-time ideas for your own situations. Come
ready to share a situation, problem or vision
you have and we will come up with
"design-focused" ways for you to approach it.
Joey Coleman, Chief Experience
Composer at Design Symphony - a customer
experience branding consultancy, specializes
in creating unique, attention-grabbing
customer experiences. From outreach
materials, to packages, to events, to
promotions, Joey works with businesses and
individuals seeking to provide their clients
with a memorable experience - helping clients
create a message that cuts through the noise.
Clients include NASA, Hyatt Hotels, the
National Confectioners Association, the
Capitol Hill Arts Workshop and the Save
Darfur Coalition among many others. His
eclectic life to date has seen him as a trial
attorney; market consultant for a for-profit
think tank; political and legal strategy
advisor at the White House, Secret Service,
and the CIA; and nominated for more than one
GRAMMY. Joey's design and artwork has been
displayed in museums, featured in juried
shows, and graced publications in the U.S.
and abroad. He is a regular speaker at
national conferences and has taught courses
at both the college and graduate school
level. Recent appearances include
presentations at the M.I.T. Sloan School of
Management, the Seventh Annual ColdFusion
Conference (CFUNITED), the Learning Immersion
For Entrepreneurs Conference (L.I.F.E.), and
the George Washington University MBA Program.
Reach Joey at www.designsymphony.com
