Most leaders today sense something big has to
shift. The challenge is getting others to see
what you can see. Let me offer a fresh
perspective: people don't just buy a product
or a service - they buy the story that is
attached to it. The same truth applies for
any idea you're trying to socialize into
reality. Beyond casting a magic spell, Brand
Story Mojo teaches you how to shift people
out of an old story and into a new story.
Especially when the stakes are high -- and
you need to (a) raise a lot of money, (b)
legitimize what you do, or (c) shift existing
perceptions. In this fun and creative
session, you will learn:
- How Brand Storytelling is a powerful tool
for visionary leaders
- When to know your Brand Story needs
revitalization
- Why the Brand Story can reshape
organizational mood
- What are the three pillars that can
anchor your Brand Story
- How to find the bigger story worth
telling
- How to find the hidden assets that drive
brand value
Brand value creates stand-out
differentiation, price premium, loyal
customers, engaged employees...and gives
people a story to talk about. Join us for an
evening of Brand Story Mojo to increase your
brand value!
Michael Margolis is a business
storyteller and change strategist. Since
2002, Michael has helped organizations
reframe and reinvent their biggest stories.
He has worked on many game-changing projects
for past clients including AARP, Ernst &
Young, NASA, Marriott, The Nature
Conservancy, and YWCA of O'ahu. He now
teaches his concept of Brand Storytelling at
the executive MBA-level for the Schulich
School of Business in Toronto. After studying
cultural anthropology, Michael began his
career as a social entrepreneur, and helped
launch two ground-breaking nonprofits. He
continues today to work at the intersection
of business and social issues. Michael is a
published author and keynote speaker, who
promotes a new language of leadership for
adaptive times. Michael moved to New York
City in 2007 after five years in Washington,
DC. He'd love to hear your story. You can
reach him at www.thirsty-fish.com
