How do you persuade people to want to
adopt
something new, something different, even
something a little strange? How do you spark
enduring enthusiasm for a cause, even in
difficult, cynical skeptical audiences? In
this dynamic session, Steve
Denning, author of The Secret Language of
Leadership, will show what's involved
using stories to engage anyone quickly and
compellingly - staff, clients, stakeholders,
community, family - and spark action. You
will learn why traditional approaches to
communication don't work and discover how to:
- get an audience's rapt attention
- make complex ideas sound simple and
intelligible
- reinforce the desire for taking action
with powerful, memorable results
In this ground-breaking session, Steve will
also analyze political speeches and show why
some have a dramatically more profound impact
than others.
Steve Denning, organizational
storyteller extraordinaire, is the author of
several books on leadership and
organizational storytelling, including The
Secret Language of Leadership
(Jossey-Bass 2007) and The Leader's Guide
to Storytelling (Jossey-Bass 2005).
Steve's article, "Telling Tales" was
published by Harvard Business Review in May
2004. The Secret Language of
Leadership was selected by the Financial
Times in its list of "Best Business Books of
2007" and by 800-CEO-READ, the book
distributor, as the best book on leadership
in 2007. Steve is the former program director of
knowledge management at the World Bank.
He is a Senior Fellow at the James McGregor
Burns Academy of Leadership at the University
of Maryland. You can reach him at www.stevedenning.com.
To order Steve's book go to http://www.stevedenning.com/SecretLanguage.htm
