By
unleashing your creativity you can create
news about yourself, gaining positive local
and national recognition. Fully 95% of
what we hear as "news"
today was generated by publicists. You don't
need a
Publicity or Public Relations agency to get
big agency results. Richard Berman is a
former NBC News Editor who will show you how
in this informative and interactive session.
You will learn how to navigate the media
arena to start creating publicity for
yourself - the kind of publicity that gets
the whole town talking, creates buzz,
energizes your future clients and makes
things happen.
We will cover these major
steps in generating
great publicity for your product or service:
- How to use your inner creativity to
promote yourself
- How to approach the media (and the
"amateur advantage")
- How to spiral a local story into a
national story about yourself
- How to "piggyback" on national stories to
get yourself called upon as an expert by the
media
- How to find media contact information for
free over the Internet
- How and when to contact the media
- Building relationships with the media
that pay off time and again
- How to overcome shyness in promoting
yourself
- Anecdotes on how
first-timers achieved effective publicity
- Leveraging the publicity you
generate to market yourself
Richard Berman, Public Relations
Specialist, was a senior producer for
NBC News. He has produced hundreds of network
news features - many of them winning national
awards. He was also News Editor for the NBC
Weekend Nightly News and was the primary
writer for Jane Pauley, Connie Chung, Chris
Wallace and other anchors. Richard has
interviewed scores of public figures
including the Clintons, Alan Greenspan, etc.
Having been in the center of news management.
He understands the
process by which publicity is turned into
news. His many media contacts have also
helped him book guests on The Today Show, NBC
Nightly News, various CBS programs, AP Radio,
CNN and Bloomberg Television. He has also
placed articles in
Forbes, Gannett Newspapers, Crain's and
dozens of other periodicals. His publicity
workshops have been presented at major
conventions throughout the United States
and his articles on publicity have appeared
in Family Circle and other publications.
Richard's current PR clientele include
a major insurance company, software
companies and one of the world's largest
computer manufacturers. He can be
reached at BermanPR@gmail.com or by calling
914-572-2707.
Registration: $20 at the door
CCN meets the second Wednesday of every
month.
