Creative Leadership

RSVP Requested

Presented by Steve Denning, Organizational Storytelling Pioneer ~ stevedenning.com

Steve Denning will discuss his new book, The Leader's Guide to Storytelling: Mastering the Art & Discipline of Business Narrative (Jossey-Bass, 2005 - and show why the ability to tell the right story at the right time is emerging as an essential leadership competence for getting business results in the turbulent world of the 21st Century. Thus while bullet points and conventional abstract approaches to communication can't spark the enthusiasm needed to take an organization from "good" to "great," narrative engages both the mind and the heart and permits a shift from "command and control" to "engage and enroll." This interactive presentation will allow participants to experience how stories can help handle some of the main challenges of transformational leadership, including communicating complex ideas so as to be easily understood, sparking action even from skeptical audiences, building trust by communicating who you are, enhancing your brand authentically, transmitting values, creating high performance teams, transferring knowledge, taming the grapevine, igniting innovation and leading people into the future.

Steve Denning, organizational storyteller extraordinaire, is also the author of other books on organizational storytelling, including Squirrel Inc: A Fable of Leadership Through Storytelling and The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Steve's article, "Telling Tales" was published by Harvard Business Review in May 2004. From 1996 to 2000, Steve was the Program Director, Knowledge Management at the World Bank where he spearheaded the organizational knowledge sharing program. He now works with organizations in the U.S., Europe, Asia and Australia on knowledge management and organizational storytelling. His clients include GE, IBM, Shell and other Fortune 100 companies, as well organizations in the public sector, such as World Bank, UNDP, Ministry of Foreign Affairs (Norway) and the Australian Federal Treasury. In November 2000, Steve Denning was selected as one of the world’s ten Most Admired Knowledge Leaders (Teleos). In April 2003, Steve was ranked as one of the world's Top Two Hundred Business Gurus: Davenport & Prusak, "What's The Big Idea? (Harvard, 2003). Visit Steve’s website, which has a collection of materials on knowledge sharing and storytelling.

Contact Steve: website: www.stevedenning.com ~ blog: stevedenning.typepad.com ~ email: steve@stevedenning.com ~ phone: 202-966-9392

Steve is also a founding member of Golden Fleece, a local organizational storytelling community of practice. For more on Golden Fleece, visit www.storyatwork.com

Images: (1) Steve's book - selected as a top innovation book by senior innovation leaders (2) "Storyteller"

Please RSVP so we know how many to expect.