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Greetings!
Many cutting edge issues were covered at CMF12, but a back-to-basics topic may have generated the most buzz: crafting the perfect pitch.
In a keynote session sponsored by AOL, three communications pros shared their version of an "elevator pitch" and a two-minute follow-up explaining why the nonprofit Citizen Schools should make an insurance CMO's short list of potential partners.
 (See the "Perfect Pitcher"-winning presentation by For Momentum President Mollye Rhea here.)
Building on concepts picked up from cause marketing veteran Stevan Miller, I believe a corporate-directed elevator speech should include four essential components:
A provocative statement, a memorable opening gambit that will capture the prospect's attention.
A differentiator that distinguishes your group from competitors.
Evidence of corporate alliance capabilities that makes it clear your organization can help a company achieve business goals.
A key takeaway that underscores your position as an attractive, worthy partner.
Click here for examples of corporate-directed elevator pitches from leading nonprofits.
After the conference, a number of senior nonprofit executives said they planned to work with their staffs to make sure they all had mastered this fundamental communications exercise. (Many corporate cause marketers would be wise to craft a similarly pithy yet powerful description of their pro-social initiatives).
Why not put it on your summer to do list?
David Hessekiel
President
Cause Marketing Forum
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BRAND NEW CMF VIDEOS FOR YOU
Be sure to check out these great interviews with CMF12 speakers.
Click the image below to hear U.S. Fund for UNICEF CEO Caryl Stern describe some notable, non-traditional corporate partnerships. 
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JULY WEBINAR: Cause+Brand+Game: The Gamification of Cause Marketing
July 25, 2012 1:30pm - 2:30pm ET
Cost: $99 or FREE to Members
 Gamification is marketing's newest buzzword, a tactic considered by many to be key to the oft-elusive consumer engagement, particularly in online platforms. Cause marketers are just beginning to tap into the potential of combining game mechanics, design techniques and philosophy into their mutually beneficial partnerships.
Based on a new white paper, this webinar will give you an up close look at our findings (and a free copy of the white paper) and an opportunity to hear about why gamification is so compelling, basic human needs that motivate consumers and ways organizations like Care2 and Social Reality are utilizing these tactics to score big wins for brands and causes alike. |
