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Greetings!
At the 10th Anniversary Conference at the end of May, we not only had the largest crowd in CMF's history, but some of the best content.
As cause marketing continues to evolve, breaking through the ever-present clutter means a commitment to creating deeper, more authentic and streamlined (but integrated) partnerships, rather than one-off promotions.
Through the eyes of CMF12 bloggers, here's a recap of some of the more resonant memes to come out of this year's conference.
 Employees are the secret weapon, a necessary 'channel', perhaps even a testing ground. Blogs from both Cone and Waggener Edstrom pointed this out.
A fantastic keynote address by Melanie Healey shared how Golden Halo Award Winner Procter & Gamble has made such an impression in the cause space by making consumers the hero, a point well articulated by our friends at Georgetown's CSIC in this post.
 Several presenters took a deeper dive into the psychology of human behavior, including Katya Andresen and Randy Paynter, and came up with demonstrable proof that emotion and storytelling is what prompts human action, and reaction, something embodied by another moving keynote by Caryl Stern, President & CEO of Golden Halo Award Winner (U.S. Fund for) UNICEF. This post from Kate Olsen of Network for Good shares similar sentiments.
Charlotte Payton explored legal considerations and Tammy Tibbets shared tips on the conference experience itself. The crew at For Momentum said it all in pictures on this amazing Pinterest page.
 One major reaction to the AOL-sponsored 'Perfect Pitch' session was the shared sentiment from audience members that they felt under-prepared to present their own 30-second elevator pitch. We'll explore this more in-depth in July.
You can see photos from this amazing event here. Want to be notified when registration opens for 2013? Drop us a line and we'll keep you posted.
Until Next Month!
David Hessekiel
President
Cause Marketing Forum
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CONFERENCE VIDEOS from 3BL Media
Missed the conference or want to hear more from your favorite speakers? Make sure to check out these great videos from 3BL Media, like this one from Dave Stangis of Campbell's Soup Company. 
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JUNE WEBINAR: Marketing to Millennials: Deciphering the Elusive Generation
June 21, 2012 1:30pm - 2:30pm ET
 The Millennial Generation was predicted to be the most active generation of volunteers since the 1930s and 1940s. The predictions were accurate. Not only do 16-34 year olds donate their time more than older generations do, they participate in fundraisers, encourage participation and purchase products associated with cause campaigns more often as well.
In this June webinar, you'll learn why the marketing framework you're comfortable with must be abandoned in exchange for a new model - one based upon today's Participation Economy. This fresh reality exists in interaction, not reaction. It's the world that Millennials have demanded. |
NEW WHITEPAPER
 Cause+Brand+Game
The Gamification of Cause Marketing
Gamification is marketing's newest buzzword, a tactic considered by many to be key to the oft-elusive consumer engagement, particularly in online platforms. Cause marketers are just beginning to tap into the potential of combining game mechanics, design techniques and philosophy into their mutually beneficial partnerships.
This white paper, the first of its kind that examines the concept of 'gamification' through a cause marketing lens, finds a broad spectrum of applications for corporate/nonprofit alliances.
FREE to CMF Members or available for purchase or Executive Summary download here. |
