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Greetings!
Do you have an eye for spotting cause marketing talent? We've devised a little test to find out.
At CMF12, three communications pros will compete American Idol-style to "pitch" the virtues of the nonprofit Citizen Schools to a fictional corporate partner. One will be crowned "The Perfect Pitcher" by the audience and will walk away with bragging rights in this showdown sponsored by AOL Impact.
With three weeks to go, the competition is already intense. To curry your support, each "pitcher" has created a thirty-second video. Please take a look at these cinematic wonders and vote for your favorite in this battle of wits.
Dan "DC Connection" Cohen, KaBOOM! 
Mollye "Cause Woman" Rhea, For Momentum 
Simon "Mad Man" Mainwaring, We First
Haven't signed up yet for CMF12? Don't delay -- space is limited! Register today!
Let the Voting Begin! David Hessekiel President Cause Marketing Forum |
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Recent CM Headlines of Note
 Terrific blog post by attorney Karen Wu. Hear the latest on these developments during the Legal Update at CMF12.Marks & Spencer Launches "Shwopping" Year-round, in-store garment recycling program latest addition to UK retailer's Plan A program. |
MAY WEBINAR: Cause Alliances in a Franchise Environment: Creating Alignment
May 17, 2012 1:30pm - 2:30pm ET
 Alignment between the national office and local locations is a challenge for companies and causes. This webinar, led by Mollye Rhea, president of For Momentum, will provide best-in-class tips for achieving unity! Jo Ann Herold, Vice President of Brand Marketing for Arby's and Kate Atwood, Executive Director of the Arby's Foundation will share updates and insights from their partnership with Share Our Strength. Chad Royal-Pascoe, Vice President of National Strategic Alliances for March of Dimes will share lessons learned for securing chapter buy-in for delivery for national initiatives. |
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Cause Talk Radio: NEW!
 CMF's Megan Strand teams up each week with SelfishGiving's Joe Waters to produce the Cause Talk Radio podcast. Give a listen and leave a comment. Don't miss an episode -
Check out a recent episode:
In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. We discuss having separate mobile strategies for smartphones and tablets, and some new research on the connection between emotion and mobile ads.
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