|
Greetings!
Now the third most popular social networking site, it was only a matter of time before a cause marketing campaign cropped up on Pinterest.
 Our first Pinterest cause campaign sighting was from chocolatier Lindt as part of its Easter campaign in support of Autism Speaks.
Pinterest users were encouraged to choose from among 8 Lindt images to "repin" to their own Pinterest board to unlock a $1 donation or recreate a Lindt-inspired project to unlock a $25 donation.
Midway through the campaign, Lindt upped the repin amount to $10. According to their Pinterest page, the maximum donation goal of $10,000 was reached.
Have you seen any other cause marketing partnerships on Pinterest? Send them our way!
And speaking of social media, if you're planning to come to the 10th Annual Cause Marketing Forum conference in May, plan to come a bit early and register for the new workshop, Developing Your Cause Marketing Social Media Strategy, presented by DoSomething.org's George Weiner.
Haven't registered to attend #CMF12 yet? What are you waiting for? Register today!
Hope to See You Next Month, David Hessekiel President Cause Marketing Forum |
APRIL CMF WEBINAR: Cause Marketing Lessons from the TerraCycle Experience
April 26, 2012 1:30pm - 2:30pm ET  Since 2001, TerraCycle has risen from a dorm-room start-up selling worm poop-based plant food into a internationally-known growth business. Its focus: providing consumer packaged goods companies and retailers with cause marketing programs and nonprofits with fundraising opportunities.
TerraCycle has over 70,000 schools and charities collecting waste globally and they have earned collectively almost 4 million dollars just by recycling more! Whether you work for a large company, a start-up or an NGO, you'll pick up valuable lessons from Global VP Albe Zakes based on Terracyle's decade of turning "waste into wonder".
MAY WEBINAR: Cause Alliances in a Franchise Environment: Creating Alignment
 May 17, 2012 1:30pm - 2:30pm ET
 Alignment between the national office and local locations is a challenge for cause players in both corporate and nonprofit settings. This webinar will address the challenges and provide best-in-class tips for achieving unity! Jo Ann Herold, Vice President of Brand Marketing for Arby's and Kate Atwood, Executive Director of the Arby's Foundation will share updates and insights from their partnership with Share Our Strength and the NoKid Hungry Campaign. Chad Royal-Pascoe, Vice President of National Strategic Alliances for March of Dimes will share perspectives, lessons learned and best practices for securing buy-in with chapters for delivery of nationwide initiatives. Mollye Rhea, President of For Momentum, a leading cause alliances agency, will help you translate these case studies into realistic action steps to help you create a plan for success for your franchise organization - corporate or nonprofit!
|
|
Noteworthy New Campaigns
We track new campaigns daily (and send them out to you via our FREE Cause Update service). Check out these new campaigns, each with a unique twist!
Fighting Hunger Together: WalMart teams up with 4 of the largest food companies to launch this massive cause marketing effort to benefit Feeding America and Action for Healthy Kids.
 Hunger Hits Home: The Food Network has produced this new cause-related documentary in partnership with Share Our Strength to paint an up-close-and-personal look at childhood hunger.
imbornto: March of Dimes is branding itself "Official Partner of Mother's Day and Father's Day" with a new national cause marketing campaign titled imbornto, encouraging consumers to shop, dine and donate wherever the March of Dimes logo is displayed.
|
