Do You Know These Campaigns with 'Heart'?| CM Today

CAUSE MARKETING TODAY

February 2012

Greetings!

CM Halo Awards Logo This being Valentine's Day, we're pleased to reveal the campaigns campaigns with heart that have made it to the finals of this year's Cause Marketing Halo Awards.

We'll name the gold and silver winner for each category at the 10th Anniversary Conference in Chicago in May.

We're not the only ones marking Valentine's Day with cause-related news. HP launches its eSmiles campaign today, a program that simultaneously encourages trial of HP ePrint while bringing inspiration, smiles and donations to five Ronald McDonald Houses.

Friendly's is a Valentine's Day veteran.

For 31 years its 'Cones for Kids' promotion has benefitted Easter Seals. When consumers donate $1, they receive 5 Valentine cards, redeemable for free Friendly's kids cones.

Heard of other fabulous February campaigns? Send them along and they could end up in an upcoming newsletter, on our free subscription service, Cause Update, or in the News section of causemarketingforum.com.

Have a Lovely Day!

David Hessekiel

President

Cause Marketing Forum

February Webinar: Cause, Celebrities and Commerce: Generating Blockbuster Results

1:30 - 2:30 pm ET on February 28

It's not just about walking a red carpet or recording a PSA anymore. Celebrities want to do good in a relevant and powerful way. Likewise, brands want to grow their business while raising funds for their cause partners by expanding their programs beyond an on-pack promotion. By triangulating their value and support with a mission, celebrities, brands and causes can extend their reach while raising more funds.

In this webinar, you will learn the steps to take to maximize your celebrity efforts and:

Reach new consumers for the brand
Extend fan bases for the talent
Expand awareness and grow the donor base for the cause

Case studies will include: Sharpie's Ink it Pink Promotion and Live Nation's Hope, Love and Rock & Roll merchandise promotion.

Free to CMF Members, $99 Non-Members

Register Now

Speaker Profile

Fran Rizzi oversees celebrity partnerships at City of Hope, a global research, treatment and education center focusing on cancer, diabetes and HIV/AIDS. As Senior Director, Fran works with the institution's celebrity partners to build meaningful programs that support City of Hope's mission and raise awareness of the pioneering research being done there. Fran holds a BA in sociology from the University of California, Los Angeles and an MBA from Pepperdine University.

Register Now

At the Register, Is Round-Up or Pin-Up More Effective?

We recently received this question from a large national nonprofit organization:

"We do a program with many of our retail partners where consumers can donate at-register through cut-outs or tear-offs. Now one of our partners is thinking of changing this format to do a round-up program, which we think may provide greater funds from consumers. Our thought is that many more will be willing to round-up vs. 'buy' a cut out at $1 or more. Which can lead to more donations?"

In this post Clark Sweat, Chief Corporate Partnership Officer for CMN Hospitals, offers his point of view. Weigh in with your experience in the comments!

In This Issue

Cause, Celebrities and Commerce

At the Register, Round Up or Pin Up?

CONFERENCE

REGISTRATION NOW OPEN!

#CMF12

May 30 & 31

Chicago

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