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Greetings!
 Holiday Greetings from the CMF Team!
As 2011 draws to a close, I find myself reflecting not only on this past year but the past decade.
Back in 2002 when I mentioned cause marketing, most people responded with either a blank expression ("Cause what?") or a frown.
A decade later, cause marketing (or purpose marketing, strategic philanthropy, shared value, etc.) has moved from a "nice to do" to a "must do" for companies around the world. Corporate alliance development has climbed higher on the ladder of importance at many nonprofits. I'm amazed by the volume of new players entering the marketplace and the longevity of many signature programs.
 We have big plans in store for 2012 and have been excitedly planning our 10th Anniversary Conference. I'm thrilled to share the program with you. Highlights include:
- More conference for your dollar - 33% more content!
- Networking opportunities galore, including our celebratory birthday bash
- An awesome line-up of speakers from organizations such as: ACCION, Ann Taylor, Avon Products, Boston Beer Company, Campbell Soup Company, Coca-Cola, DoSomething.org, Huffington Post, jcpenney, March of Dimes, Network for Good, New Balance, Oxfam, Oxford University, Procter & Gamble, ReBuilding Together, Sanofi Pasteur, Susan G. Komen for the Cure, U.S. Fund for UNICEF, World Wildlife Fund, Yum! Brands, Zynga and many more!
Hope to see you there!
David Hessekiel
President
Cause Marketing Forum
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Is Your Cause Campaign on Facebook Considered a Commercial Co-Venture?
Attorney Ed Chansky Weighs in Via This Excellent Post!
The rise of social media has helped popularize cause marketing programs where a sponsor donates to a charity each time a consumer takes a totally free action -such as "liking" the sponsor's Facebook page- without making any purchase. Such programs pose interesting legal compliance questions.
Is it a charitable sales promotion?
A traditional charitable sales promotion offers goods or services based on a representation that their purchase will benefit a charitable organization or purpose. In most states, the standard definition of a charitable sales promotion contemplates a sale as the trigger for regulating the offer. While it is theoretically possible that some states could seek to stretch their charitable sales promotion laws to cover the "like" situation, that has not been the pattern of interpretation or enforcement to date. Nor is there a strong policy reason for such interpretation or enforcement where consumers don't purchase anything, donate any money, or otherwise incur any cost whatsoever.
Read Full Article
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January Webinar: Five Steps to Effective Corporate Disaster Giving Campaigns
1:30 - 2:30 pm ET on January 12
 In the last year alone, we've seen major earthquakes, tsunamis, famines, hurricanes, fires and floods. In the days following a humanitarian or natural disaster, many companies are compelled to help but do not have a disaster plan that can be easily activated. The moment a disaster strikes is not the time to be formulating a unified corporate response. That groundwork must be laid in advance to ensure that the right people, resources and messaging are deployed at the right time.
This webinar will help you think through your disaster planning and:
- Provide a 5 step disaster plan framework
- Showcase case studies from corporations such as Capital One, Dell and Yahoo!
- Present data on disaster giving trends
Free to CMF Members, $99 Non-Members
Registration includes a free copy of the white paper
Register Now
Speaker Profiles
 Kate Olsen co-manages the corporate partnership practice at Network for Good, a nonprofit social enterprise that empowers nonprofits and corporate partners to unleash generosity and advance good causes. As Senior Manager, Kate helps companies extend the reach of their cause-related initiatives and better engage with consumers and employees through charitable giving. In addition, Kate spearheads thought leadership projects including the CompaniesForGood blog and eGuides such as How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns and Cause Marketing Through Social Media: 5 Steps to Online Success. Prior to Network for Good, Kate practiced strategy consulting with the Boston Consulting Group, literary management with The Gersh Agency and community development through public-private partnership with The United Way of Greater Los Angeles and The U.S. Agency for International Development. Kate holds a BA from Bryn Mawr College, a MSW from the University of Southern California and a MBA from Georgetown University.
Amy Lenander is the Vice President of Loyalty and Rewards at Capital One. A Fortune 500 company, Capital One has one of the most recognized brands in America and serves more than 43 million customer accounts worldwide. Since joining Capital One in 2003, Ms. Lenander has led product development and marketing teams in the domestic credit card and installment loan businesses. She also is a designated Credit Officer within the firm. As a lover of the arts, she performs with a non-profit choir in Washington, DC and served on the board of directors of that organization. Ms. Lenander has a Bachelor of Arts degree in economics from Harvard College and a Master of Business Administration from Columbia University.
Register Now
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Halo Award Submission Period
NOW OPEN
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CONFERENCE
REGISTRATION NOW OPEN!
CMF12
May 30 & 31
Chicago
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