|
Greetings!
Do you know how to harness the power of Facebook for maximum impact on your cause partnerships?
To help you leverage the 800-pound gorilla of social media, CMF has published its first white paper: Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers. Download a free executive summary.
Learn:
- How companies increase consumer engagement in online activities (e.g. watching a commercial) by offering donation incentives
- Why most leading cause marketers have a love/hate relationship with online voting campaigns
- To anticipate special requirements e.g. Facebook's mandate that cause marketers must host contests and sweepstakes on a third party application
- Why simple campaigns tend to fare better than complicated engagements
Here's an excerpt  from the report outlining lessons Timberland learned from its Virtual Forest campaign. If you love this example as much as we do, be sure to join us on November 15th at 1:30pm ET - Timberland's Margaret Morey will be joining us for a webinar on this topic. Hope to see you then! David Hessekiel President Cause Marketing Forum PS -- Have you signed up for Cause Update yet? This FREE service delivers the newest cause campaigns directly to your inbox or RSS reader several times each week. |
|
Big Deal: Coca Cola and World Wildlife Fund
 For those who wonder whether there's room for innovation in cause marketing, we direct your attention to Arctic Home, the massive campaign recently launched by Coca-Cola and the World Wildlife Fund. Tying into the soft drink giant's eight decades of using polar bears in its advertising to symbolize ice cold refreshment, Arctic Home is intended to raise awareness and several million dollars for WWF's polar bear conservation efforts.
Of special note to students of cause marketing: - Packaging -- More than a BILLION special edition Coke cans will hit the marketplace over the course of the campaign. More than just the usual promotional burst wedged onto an existing design, Coke has gone all in on an eye-catching redesign of its signature product.
- Mobile Giving -- To encourage more young people to give, Coca-Cola negotiated with mobile carriers to permit $1 donations, down from the standard $5 and $10 gives.
- Years in the Making: Coca-Cola has been working with WWF experts for years to decrease its environmental impact. Relationships from the CEO-level down laid the groundwork for this enormous undertaking.
|
November Webinar:
Cause Marketing and Facebook
1:30 - 2:30 pm ET on November 15
 Based on a CMF whitepaper, this webinar shares key findings and provides an opportunity to hear directly from several pioneers of cause marketing on Facebook.
Join us to learn about:
- The tremendous potential - and big challenges - Facebook presents cause marketers
- Creative engagement strategies that encourage sharing
- Facebook's evolution and where it's headed
- The critical need for clear, measurable objectives and how to set them
- What it takes to craft a successful partnership on Facebook
- Must-have communication tools for success
Free to CMF Members, $99 Non-Members
Registration includes a free copy of the white paper
Register Now
Speaker Profiles
 Megan Strand is the director of communications for the Cause Marketing Forum and the whitepaper's primary author and researcher.
 Margaret Morey-Reuner is the senior manager for values marketing at Timberland and has led the company's Timberland's virtual forest Facebook campaigns.
 Carie Lewis: As Director of Emerging Media at The Humane Society of the United States, Carie is the lead social media and mobile strategist for the nation's largest and most powerful animal welfare organization. .
Register Now
|
December Webinar:
Building Powerful Cable Television Partnerships
2:30 - 3:30 pm ET on December 7
 Cable networks offer cause marketers exciting targeting opportunities whether your campaign focuses on a theme (history, country music, food, sports) or your desired audience is women, men, Gen Xers or seniors, . Join us on December 7, to hear Allison & Partners' Scott Pansky, A&E Networks' Danielle Carrig, and CMT's Lucia Folk for a primer on cable industry dynamics.
They'll share best practices for creating cable-powered cause marketing programs that connect with consumers and analyze case studies to offer practical advice on engaging consumers, integrating talent and programming, leveraging cable network and system operator assets and much more.
Free to CMF Members, $99 Non-MembersRegister Now
|
|
|
Want New Campaigns Delivered To Your Inbox?
|
SAVE THE DATE
CMF 2012 May 30 & 31 Chicago Details in December Connect w/ CMF | |
|
|
Halo Award Reminder
Want us to send you a personal reminder when we open the entry period for Halo Awards? Simply send us an email with the subject "Halo Reminder" and we'll put you on a special distribution list.
|
|
