SUMMER TELECONFERENCES
Why The Best Hope for Business is the Business of Hope with Simon Mainwaring of We First
July 14 from 1:30 to 2:30 pm EDT
As we step into the second decade of this century, it is reasonable to ask: "Are current corporate social responsibility and cause marketing efforts sufficient to meet the scale of needs in the world, especially given the stature and role that corporations play in society?"
In his new book "We First", author Simon Mainwaring answers with a resounding "No!" Join us as Simon shares his critique of contemporary CSR and CM, offers new ideas on how brands and consumers, working in partnership, can do more, and provides concrete examples of programs that are working and why.
Free to CMF Members, $99 Non-Members
Register Now
Mission and Marketing: The Balancing Act
with Melissa Kushner of Goods for Good
August 18 from 1:30 to 2:30 pm EDT 
Corporate alliances can provide nonprofits with tremendous financial, in-kind and skills-based resources, but often businesses come to the table offering support that doesn't jibe with an organization's mission. This presents nonprofits with the conundrum of either turning down support, succumbing to mission creep or compromising.
Most consumers (and potential corporate partners) are attracted by cause messaging that makes it sound as if there are simple solutions to problems such as fighting poverty, disease or illiteracy. Is there a danger in boiling down to simple slogans the complexity of the challenges nonprofits face?
Join us on August 18 as Goods for Good Founder and Executive Director Melissa Kushner shares her perspectives on the dilemmas cause marketers face in managing the mission/marketing balancing act.
Who are the folks with the most compelling stories and insights to share in the world of doing well by doing good?
We First: How Brands & Consumers Use Social Media to Build A Better World
Cause Marketing for Dummies
KaBOOM!: How One Man Built a Movement to Save Play