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Greetings!
A few weeks before our annual conference, I got a call from Tanya Coventry-Strader, director of brand strategy for OshKosh B'Gosh. She had a good problem: Too much consumer response to a recent cause campaign.
In March, the children's clothing marketer had created "Cranes for Kids" to show support for children in Japan affected by the earthquake/tsunami. OshKosh pledged to donate an article of clothing for every real or virtual origami crane people sent in (up to 50,000 pieces, a goal Tanya never thought they'd reach.)
Surprise. The campaign went viral. Cranes poured in from all corners of the globe. To date, more than 2 million have been received. How should the company respond? What should it do with all those paper birds?
I shared the OshKosh story during my opening remarks at the conference. Tanya brainstormed with dozens of experienced cause marketers and left with some great ideas.
That "all for one and one for all spirit" is one of the things that makes me so proud of the CMF experience. If you missed #CMF11, this newsletter will help you catch up with links to great videos, blogs, polls and more!
David Hessekiel
President
Cause Marketing Forum |
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Is CM Getting Harder? We Need YOUR Opinion!
A mobile poll sponsored by For Momentum at CMF11 asked "Compared to 2009, would you say that building cause alliances is getting easier, tougher or about the same?" The results showed quite a divided crowd.
Easier 42%
Tougher 44%
Same 15%
See how your opportunities and challenges compare with your cause alliance colleagues by taking this brief survey. For Momentum will share results in the coming weeks. |
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WATCH CMF TV TO HEAR FROM CM STARS
The video interviews our partners at 3BL Media captured at CMF11 may be the next best thing to having been there.
Check out this video from Nancy Lublin, CEO and Chief Old Person, DoSomething.org. Nancy definitely made an impact during her keynote entitled: "Cause Marketing, The Good, The Bad and The Ugly". In this clip, Nancy talks about what it takes to create a successful cause marketing campaign and warns about some potential pitfalls.
 | | 2011 Cause Marketing Forum, with Nancy Lublin, CEO of DoSomething.org |
You can view your choice of interviews with industry leaders by clicking here. We've also done a round-up of all videos shown during the conference, including Halo Award Winning videos. Check out and share this post on the Companies and Causes blog (and while you're there, leave a comment and subscribe to the RSS feed!) |
Bloggers, Bloggers, Everywhere!
If you missed CMF11, you can get a taste of key lessons shared by reading some of these terrific blog posts:
2011 Cause Marketing Forum Recap by Sarah Kerkian, Cone
Top 12 Takeaways from CMF11 by Seema Bhende, Waggener Edstrom
Live Blogging from CMF11 by Joe Waters, SelfishGiving
CMF11 Tweet Topics by Mollye Rhea & Tweet Topics by Kim Sammons, For Momentum
9 Years of Storytelling at CMF11 by Risa Sherman, CauseNation
Tough Calls: Competing Priorities in Cause Marketing by Diane Knoepke
Cause Marketing: The Good, The Bad and The Ugly by Kate Olson, Network for Good
Cause Marketing for Venus and Mars by Mike Swenson, Barkley
Cause Marketing Forum 2011 Halo Awards by Luke Garro, Antler
Future of Cause Measurement: Our Review of #CMF11 by Giveo
Cause Thoughts from CMF 2011 by Melissa Radin, PowerPact
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JULY TELECONFERENCE
Why the Best Hope for Business is the Business of Hope with Simon Mainwaring, We First
 July 14 from 1:30 to 2:30 pm EDT
As we step into the second decade of this century, it is reasonable to ask: "Are current corporate social responsibility and cause marketing efforts sufficient to meet the scale of needs in the world, especially given the stature and role that corporations play in society?"
In his new book "We First", author Simon Mainwaring answers with a resounding "No!" Join us as Simon shares his critique of contemporary CSR and CM, offers new ideas on how brands and consumers, working in partnership, can do more, and provides concrete examples of programs that are working and why.
Free to CMF Members, $99 Non-Members
Register Now
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