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Cause Marketing Today
Greetings!
In 2010, corporate cause sponsorship grew at the highest rate (6.7%) of the six sectors measured by the IEG Sponsorship Report.
North American corporate cause sponsorship spending should expand by a "respectable" 5.0% in 2011, driven by marketers seeking "to earn goodwill from consumers and other stakeholders still recovering from the recessionary economy," IEG forecasts.
Cause sponsorship hit $1.62 billion in 2010 and should reach $1.7 billion this year. Cause sponsorship will retain its 9% share of all North American sponsorship spending, IEG anticipates. (Click here for more details.)
The IEG analysis doesn't come close to capturing all of the cause-related activity in the marketplace, but it's an important indicator of what is going on in our industry.
To provide another way of tracking cause marketing's growth, we've launched a new campaign page on our website.Each time we hear of a substantial cause-related launch we will add it to the list at www.causemarketingforum.com/2011New.
Please be our eyes and ears. Send reports of your own work or report new campaigns you notice in the marketplace to info@causemarketingforum.com.
David Hessekiel President |
