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Cause Marketing Today
Greetings!
Two weeks after CMF2010 my head is still buzzing from the excitement, camaraderie and information our 450 attendees shared in Chicago.
Many participants lamented that they couldn't be in two places at once to take in more of the great content. Fortunately, we have tools to fill in what you may have missed.
Bonin Bough |
Author Bob Gilbreath describes the concept of marketing with meaning.
Wendy MacGregor |
Personally, I left the eighth annual CMF conference with three key takeaways:
1) The authenticity of CM has made huge strides since we first gathered in 2003. Yes, there are still many quick promotional programs and some ill-advised partnerships out there, but there's also a growing list of impressive, long-term initiatives.
2) Social media tools present many opportunities to engage stakeholders, but companies and causes are very much in the experimental stage of determining how to best use them.
3) Although there has been scant enforcement of commercial coventure and unrelated business income tax regulations, reputational black eyes and worse await cause marketers who grow lax about them or fail to make their programs transparent.
The small, but mighty CMF staff works all year round to make the conference a highlight of the cause marketing year. If you've got ideas for our 2011 gathering, don't hesitate to send them my way.
David Hessekiel
President
Cause Marketing Forum
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