I'm not much of a drinker -- in the cocktails sense -- but I do love a good drink be it a hot cup of coffee, a smoothie or good old agua fria.

 

 

Coca-Cola's Odwalla brand launched Haiti Hope, a mango limeade linked to a multi-year, multi-million dollar project with the nonprofit TechnoServe to raise the incomes of 25,000 Haitian mango farmers.

 

Starbucks gave free coffee to consumers who brought in reusable mugs on April 15.   Bargain-hunting cause marketer that I am, I was there bright and early and paid for my oatmeal with a Starbucks card that supports Conservation InternationaI.

 

7-11's Cup with a Cause program is a series of celebrity-designed cups each linked to a $250,000 or greater contribution to charity by the convenience store retailer.

 

Here's to more liquid-linked, well-designed cause marketing programs whether they be long-term and complex like Haiti Hope's economic development initiative or simpler fundraising drives like 7-11's cup campaign.