Prostate Cancer Emerges as Corporate Cause
Thanks to increased openness about discussing sensitive health issues, over the last few years prostate cancer has evolved as breast cancer did in the nineties from tabu subject to popular corporate cause.
One reason is that it has a big audience: One in six men in the United States will be diagnosed with prostate cancer during their lifetime, and prostate cancer is the second-leading cause of cancer death among American men. Another is that more corporations recognize that men respond to cause-oriented campaigns.
With a few exceptions (Movember, the subject of our August teleconference is one), the programs are fairly simple tie-ins to sports. Here are a few of the prostate cancer programs now in the field.
Kimberly Clark's Depend brand has developed an awareness campaign with four sports celebrity spokesmen and is contributing $250,000 to its partner on the effort: ZERO -- The Project to End Prostate Cancer.
Bayer's One A Day Vitamins for Men, Major League Baseball and the Prostate Cancer Foundation are in the second year of the four-year Strikeout Prostate Cancer Challenge. Bayer contributes $10 for every strikeout -- last year that added up to $333,780. |
November Teleconference Offers Help Getting Off On The Right Foot
Whether you work for a nonprofit or a corporation, it's critical to be prepared and understand a potential partner's needs before you sit down for a first meeting.
Unfortunately, corporations are often disappointed when nonprofits that seemed to have great partnership potential present them with "fundraising problems" rather than marketing solutions. And nonprofits often find that corporate executives have scant knowledge of issues such as transparency or unrealistic expectations of what a group can and can not do.
On November 10, Scott Pansky of Allison Partners will lead a one-hour teleconference designed to help businesses properly evaluate nonprofit organizations before and during first meetings and teach nonprofits to better understand the corporate mindset and present themselves as valuable marketing partners.
$99 or FREE to CMF Members
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