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Dear ,
Are you as exhausted as I am by November's flood of lousy economic news?
In honor of Thanksgiving, I declare this issue a bummer free zone! In fact, I'm going to open with several recent programs designed to make you smile.
#1) Ellen's Dunk Tank -- In October, Windows Mobile donated $10,000 to fight breast cancer for every celebrity who plunged into an old-fashioned dunking tank on the Ellen Degeneres Show. Check out the video of celebrities including Julia Louis-Dreyfuss, Jenny McCarthy and Hulk Hogan getting soaked for a good cause!
#2) Haagen Dazs Help The Honey Bees -- If you've never caught the viral video supporting HD's campaign against Colony Collapse Disorder you are in for a sweet treat.
Wishing you all a wonderful Thanksgiving and a more upbeat 2009!
David Hessekiel
President
Cause Marketing Forum, Inc.
PS - Please scroll to the bottom of the page for news of our 2009 conference and new CM 101 Teleconference Series |
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TripAdvisor Leverages Social Media for Impressive CM Debut |
I walked awy with two key learnings to share with you after talking to TripAdvisor CMO Christine Petersen:
1) There remains plenty of room for new corporate players with new approaches to prosper via cause marketing
2) The power of cause tied to social media can be huge
Click here for an inside look at a campaign that garnered more than a million consumer votes, over 1.4 million viewings of an online video and split a million dollar donation between five nonprofit groups. |
| Save the Date:
CMF7 May 27 - 29 in Chicago |
We'll open registration for our seventh annual conference in mid-December. If you'd like to be billed in advance of that, please reply to this newsletter and we'll be glad to serve you.
We've got some amazing speakers and business-building sessions planned! |
CM veteran Mollye Rhea of For Momentum will lead separate 
