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Greetings!
Between the mortgage mess, fear of terrorism and
the weak dollar, business optimism is in the pits, but
that does not presage cutbacks in cause-related
activity, according to a recent executive survey by Grant
Thornton.
Surveying the field, Cone Inc. sees a
spectrum of approaches companies take to
support causes: 1) Cause Promotion
Marketing: short-term, transactional, consumer
focused;
2) Cause Branding : long-term, integrated,
multistakeholder;
3) Socially Aligned Business Initiatives :
impacting
operations, transforming companies
Whatever your level of Cause Evolution, we at CMF
cherish the opportunity to help you create great value
for us all.
David Hessekiel
President
| Hallmark Goes RED |
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Calling it the largest social impact initiative in the
company's history, Hallmark recently announced a
partnership with (RED). The Kansas City greeting
card marketer will contribute 8% of net wholesale
sales of selected products to the Global Fund to help
fight AIDS in Africa.
Sales of (PRODUCT) RED branded products have
raised $45 million since the program's inception in
March 2006. Other RED partners in the US include
GAP, Armani, Converse, Motorola, Apple and MTV
Networks.
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| YouTube Offers Nonprofits Special Channel |
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YouTube recently leveraged the Clinton Global
Initiative to announce that it is offering nonprofits free
new tools to raise funds and awareness.
Benefits of the YouTube Nonprofit Program include:
- a nonprofit channel with increased branding and
uploading capacity
- the ability to embed a Google Checkout button in
their YouTube space to promote contributions
Google, which owns YouTube, is waiving all Google
Checkout processing fees for registered nonprofits
through the end of 2008.
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| Academic Research News You Can Use |
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Golden Gate University Marketing Professor Michal
Ann Strahilevitz has been studying consumer
reactions to cause-related campaigns for years.
This month she begins a series of articles on the
practical application of the best academic research.
Her first topic: Consumer response to cause-related
offers on practical vs. hedonistic products.
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| Upcoming Cause Marketing Masters Teleclasses |
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Is More Cause Marketing Regulation on the Horizon?
On November 21 at 1:30 pm EST, attorney Seth
Perlman will explore that hot topic in the next Cause
Marketing Masters Series teleclass.
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Save The Date -- CMF6 is May 29 |
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We've got great things planned for our first conference
in the Windy City.
More cause marketing masters sharing success
strategies. Separate content tracks designed for
business and nonprofit executives,
experienced practitioners and beginners. New
interactive programs.
Registration officially begins in December, but if you
have questions in the meantime
don't hesitate to get in touch!
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