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Greetings!
Have you been seeing red lately?
It's certainly on the minds of everyone I know in
cause marketing thanks to the unprecedented launch
of (PRODUCT) RED.
That's why I'm so happy to report that (RED)
President Tamsin Smith will share the "story behind
the story" of (RED) at our 2007 conference.
Today we proudly open registration for the fifth annual Cause
Marketing
Forum. To meet and learn from the
best, please sign up soon to join us in New York in
May!
David Hessekiel
President
Cause Marketing Forum, Inc.
| Hot Topics at the 2007 Cause Marketing Forum |
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We've got a really big show planned for the Crowne
Plaza Times Square next May:
Plenary presentations including:
Golden Halo winners: Whirlpool & First Book
Launch of the Year: (Product) RED
Drawing the Line: American Diabetes
Association & The Nature Conservancy on screening
corporate partners and dealing with the
media
Breakouts topics including:CM and
Celebrities
Measuring ROI
Communicating Your Cause
...and much more!
Based on your feedback, we've:
Expanded networking opportunities
Added advanced workshops
Segmented breakouts into business, nonprofit,
intro & advanced sessions
For the last four years, the CMF conference has
sold out. Please register early to guarantee yourself
a spot!
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| 2006 Cone Holiday Trend Tracker: Good News! |
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All indicators of consumer support of cause-related
campaigns are up in the ninth annual Cone Holiday
Trend Tracker.
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| New CM Masters Series Teleclasses Announced |
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We've got a great line-up of speakers to start the
year:
January 23: Mike Swenson, EVP, Barkley, on
critical lessons
contained in their recent PRWeek Cause Marketing
Study.
February 14: Carol Cone, Chairman, and Mike
Lawrence, EVP Corporate Responsibility, Cone Inc. on
the Cause Marketing, Cause Branding, Corporate
Social Responsibility Spectrum.
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| From "Us & Them" to "We" |
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Noticed how many social-mission driven businesses
and entrepreneurial nonprofits are cropping up?
The latest Stanford Social Innovation Review has a
fascinating article on company/cause convergence
that's worth reading.
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| GolinHarris 2006 Corporate Citizenship Index |
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Ben & Jerry's, Patagonia and Target were the top
three companies in GH's annual ranking of consumer
perceptions of corporate citizenship.
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| Remember: CMF5 is May 16-18 in New York City! |
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| The 1st Run Walk Ride Fundraising Conference |
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Nonprofits raise in excess of a billion dollars annually
via walks, runs, rides, swims and other participatory
athletic events. Up to now, each of them has had
to “reinvent the wheel” in developing their programs
because there’s been no place to share best
practices.
If you’re involved in running a “thon” to support your
charity, you won’t want to miss the inaugural Run
Walk Ride Fundraising Conference. Presentations by
leading practitioners and facilitated discussions will
help you improve your fundraising results, generate
greater awareness for your cause, more successfully
activate corporate sponsors, and better recruit and
retain participants.
Learn more and register
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| Fundraising Opportunity with Giftback |
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Nonprofits earn 10% when supporters buy flowers,
gourmet treats and other gifts via Giftback.
Learn More
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| CM 101 for Nonprofits Teleclass Series in January |
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Here's a great way to acquire new skills in the new
year. Master teacher Mollye Rhea leads three one-
hour sessions on 1/18, 1/25 and 1/30. Receive great
materials plus a one-on-one consultation.
Our Price:
$295 or $195 for CMF members
Learn More and Register
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Enter The Cause Marketing Halo Awards |
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On May 17, the best cause marketing campaigns
of 2006 will be honored at a world-class celebration
of
doing well by doing good.
One of them could be yours.
Entering is simple and the benefits are cause for
celebration:
Coverage in Ad Age
Recognition at a gala
A CMHA trophy
Application Deadline: February 2,
2007.
Entering will put you in the running for valuable
kudos
and support the growth of cause marketing in
America,
an outcome that benefits us all.
Learn how to enter
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