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Greetings!
I learned once again last week that it's good for the
soul to get out of the office.
Instead of just reading and writing about
business/nonprofit alliances, I flew to Nashville to be
a part of Building Blocks, Whirlpool and Habitat
for Humanity's one week blitz to build 10 homes in
five days. I'll never forget working
side by side with volunteers
and the beautiful families that might never have
become home owners without this program.
As impressive as the build was, I was doubly "wowed"
that Whirlpool's Jeff Terry used the opportunity to
also host "Building Networks", an excellent, offsite
facilitated discussion on the future of corporate
social initiatives with two dozen company and cause
executives.
Hope you all have the chance to personally feel the
impact of cause related programs soon -- and get
away from the daily grind to brainstorm with your
partners about the great things you can accomplish
together.
David Hessekiel
President
Cause Marketing Forum, Inc.
| NEW: CM 101 for Nonprofits Teleclass Series |
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We're proud to announce an excellent new course for
nonprofit professionals seeking to put themselves on
the path to CM success in 2007.
Taught by For Momentum President Mollye Rhea, a
veteran of the business and nonprofit sectors, this
teleclass series covers:
- CM 101 with an emphasis on thinking like a
business
- Packaging your assets
- Policies and practices critical to creating and
sustaining alliances
You'll participate in three one-hour
sessions (1/18, 1/25 and 2/1) and receive
accompanying powerpoint presentations PLUS a half
hour private consultation with Mollye Rhea for only
$295 Current CMF members receive a $100 discount
(contact
CMF for member ordering information)
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| Fashion and Cause: The Washington Post Takes A Look |
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Washington Post reporter Robin Givhan explores the
fashion industry's links to the (Product) Red and I Am
African campaigns.
"Neither," she writes, "has been spared from
cynicism. Both may simply be guilty of pragmatism."
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| Two New CM Studies Now Available |
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The younger the consumer, the more cause
marketers must be sure to make their programs
crystal clear, according to two recently released
studies.
The Boomer generation is the most attracted to
cause-related efforts, according to the
PRWeek/Barkley Public Relations Cause Survey. (Download
it by clicking on the study icon on the
agency's home page)
"Generation X is much more skeptical," said Barkley
PR President Mike Swenson, (so) "you have to make
sure any type of cause program is very transparent."
Cone, Inc. and AMP Insights' Millennials Cause Study focused on
consumers 13 to 25. When targeting this group,
corporations "need to align their brand with a cause
that is relevant, authentic, sustainable and
engaging," said Carol Cone. "Most importantly,
companies cannot be afraid to communicate their
cause commitments with honesty and sincerity.
Millenials want to know how their support of a
specific brand or product is actually making a
difference."
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| Upcoming Cause Marketing Masters Teleclasses |
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- 11/15: Judith Klein Frimer, strategic alliance
director, The History Channel on choosing the right
partner
- 12/13: Nancy Lee, co-author of "CSR: Doing the
Most Good for Your Company & Cause" on corporate
social marketing.
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| Congratulations! |
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LUNA and the Breast Cancer Fund have won the first
BBMG
It's How We Live Grant, a $100,000 package of
services to create a cause marketing campaign.
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Save The Date -- CMF5 is May 17 |
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We're returning to Manhattan for our best
conference ever!
More cause marketing masters sharing success
strategies. Separate content tracks designed for
experienced practitioners and beginners. New
interactive programs.
Registration officially begins in December, but if you
have questions in the meantime
don't hesitate to get in touch!
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