Silk Soy Milk & Farm Aid -- The cause angle on this 1/3-page ad is limited to a sentence, but the company's commitment is substantial: "Silk has been the title sponsor of Farm Aid since 2003."

Lean Cuisine & Komen -- A 1/3-page ad offers a designer lunch bag for $9.95 with $5 of that going to Komen to fight breast cancer. Jump to the web page and you'll find that the totes have already sold out raising $270,000.

Jones New York In The Classroom -- This full-page PSA features actress Virginia Madsen modeling a limited edition fundraising t-shirt. It too has sold out.

New Balance & Komen -- A full-page ad offers a $5 donation on $25+ purchases from the Lace Up for the Cure Collection (up to $175,000). Komen is to be commended for compelling its partners to make their offers transparent.

The Healing Garden & The Nature Conservancy -- Unfortunately, this cause-related ad is not at all transparent. All it says is that "a portion of the proceeds will be donated to The Nature Conservancy" and we couldn't find any online description of the relationship.

Nautica & WHO? -- Inadequate financial descriptions are all too common, but here's an example of an ad that doesn't disclose who will receive the contribution. "Nautica will donate $65,000 from the proceeds of the Pink Collection to a recognized breast cancer awareness charity."

Di MODOLO and UNICEF -- Actress Tea Leoni models Di MODOLO jewlery in this ad accompanied by simple copy stating "We admire and salute Tea Leoni's dedication to UNICEF...Di MODOLO proudly supports UNICEF in Tea's honor". The amount of support is not disclosed, but it does not have to be because there is no linkage between purchases and contributions.

Newman's Own -- This full page ad reminds us that over $200 million in profits have been donated by Paul Newman to thousands of charities since 1982. A separate PSA (with no mention of Newman's Own) invites readers to sponsor ING NYC Marathon runners raising money for one of Newman's favorite charities, the Hole in the Wall Camps.

Avon Walk for Breast Cancer -- a full page ad recruits participants for the 2-day, 39 mile fundraising walk series. Avon also has a presence in the form of a half-page PSA for the Avon Foundation Breast Cancer Crusade.

Dove & Girl Scouts -- As part of its unique Campaign for Real Beauty, Dove accompanies its product ad with an advertorial featuring winning submissions to a contest asking girls to describe how a role model help them with self esteem.

Smart Start & American Heart Association -- The AHA's Go Red for Women campaign benefits from Kellogg's sale of red dress charm bracelets.

8th Continent & WomenHeart -- This soy milk's red dress-themed initiative to raise $200,000 is one of several campaigns featured in an advertorial called "Set An Example". Also featured are:

OPI's salute to the American Red Cross -- a $1 donation is linked to the sale of limited edition Red-y to Help Nail Laquer.

Coach Gallery Breast Cancer Watch -- $100 from the sale of each $398 watch goes to the Breast Cancer Research Foundation.

dressbarn and American Cancer Society -- In October, $2.50 from the $6 sale of each "Lela and Lu" doll set goes to ACS. (Their website does not appear to be updated -- it talks about a similar 2005 promotion.)

• 11/15: Judith Klein Frimer, strategic alliance director, The History Channel on choosing the right partner
• 12/13: Nancy Lee, co-author of "CSR: Doing the Most Good for Your Company & Cause" on corporate social marketing.

Breast Cancer Research Foundation -- This PSA is not linked to a company, but it mentions that the group was founded by Evelyn Lauder (of Estee Lauder fame)

Wacoal & Komen -- This undergarment marketer urges women to "support the girls" and promises to donate $2 to Komen in October with purchase of select bras.

Soft & Dri and Y-ME -- "Your purchase enables Soft & Dri anti-perspirant deodorant to make a $100,000 contribution to Y-ME National Breast Cancer Organization."

Quilted Northern & Komen -- This product promotion ad does not talk about the toilet paper's support of Komen, but it features the pink ribbon package.