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Beyond Beautiful  
April 2012Volume 7
SAME REVOLUTIONARY PRODUCT, NEW NAME!

Suretouch Rebranded as EnduraMax™

 

EnduraMax Home
 

After extensive research into the desired features architects and contractors seek in exterior cladding, Oldcastle Architectural announced the rebranding of the Suretouch Masonry System to EnduraMax™ High-Performance Wall System. The new name was selected to better express the system's unmatched performance, productivity and aesthetics.

 

"This renaming represents changes in our product and in the masonry industry as a whole," said Michael Rohrer, Product Manager for EnduraMax, which was launched five years ago in Canada and came to the United States just over a year ago. "Architects and contractors today are seeking a combination of features and benefits in cladding, from products that meet high energy efficiency codes and moisture management needs to materials that offer ease-of-installation on the job site, and EnduraMax provides an unmatched blend of the highest in performance standards and timeless character."

 

What hasn't changed: EnduraMax outperforms other exterior cladding in all areas.

         Increased energy savings

         Built-in moisture management

         Easier installation (less time and cleanup)

         Ideal for new construction AND remodels

         Unparalleled beauty and durability 


New Name
Project Profile: Long Island Remodel
Upcoming Events
 

Same Easy Installation

Template
Affix insulated installation panels.
Stone Placement
Place masonry stones into template.
Pumpable Morter
Pump in specially formulated mortar.

 

For more details on EnduraMax installation, click here.

 

CASE STUDY: MANAGING BOTH MOISTURE AND CURB APPEAL

Before & After 

This 5,500 sq. ft. Long Island home was originally clad in synthetic stucco for its rustic, textured appearance. However, years of rain and melting snow seeping into the cracks and crevices eventually took its toll, creating a hidden layer of mold and rotted materials beneath the exterior cladding. The renovation specialists at Alure Home Improvement, Inc., met with Allied Building Products who introduced them to a revolutionary product that could both alleviate the moisture collection problem and improve the look and value of the home: the EnduraMax High Performance Wall System.

 

Eight-time veterans of the popular ABC television show Extreme Makeover: Home Edition, Alure was drawn to both the stately look of the product and the innovative installation panels that not only offer water channels to prevent future moisture collection, but also provide increased insulation and a paint-by-numbers installation method.

 

"The EnduraMax field supervisors were extremely helpful in educating us on the installation method," said Mike Serra of Alure. "They started by putting up a 10'x10' display wall in our show room and continued to educate our workers on the project site. Once you get the hang of it, it's an easy process."

 

The rear of the home faces a busy street, and the homeowners were thrilled to learn that EnduraMax also offers the unexpected benefit of noise reduction. "They're really pleased with the transformation and are relieved to know this is the last time they'll have to invest in the exterior of their home," said Serra.

AIA CONVENTION SOCIAL: MAY 18 * WASHINGTON, D.C.

AIA  Event
 

Join Oldcastle� Architectural for food, drinks and socializing after the AIA 2012 National Convention in Washington, D.C., on Friday, May 18, 2012.

 

Please RSVP by May 17:

[email protected]

Phone: 678.209.1456

JOIN ENDURAMAX AT THESE UPCOMING EVENTS

 

April 19: AIA Long Island Product Fair - Uniondale, NY

 

May 2-3: AIA Wisconsin Convention & Building Products Expo - Madison, WI

 

May 10-11: Hanley Wood Remodeling Conference - Baltimore, MD