Suretouch Rebranded as EnduraMax™
![EnduraMax Home](http://ih.constantcontact.com/fs067/1105007259309/img/51.jpg?a=1109162804724)
After extensive research into the desired features architects and contractors seek in exterior cladding, Oldcastle� Architectural announced the rebranding of the Suretouch Masonry System to EnduraMax™ High-Performance Wall System. The new name was selected to better express the system's unmatched performance, productivity and aesthetics.
"This renaming represents changes in our product and in the masonry industry as a whole," said Michael Rohrer, Product Manager for EnduraMax, which was launched five years ago in Canada and came to the United States just over a year ago. "Architects and contractors today are seeking a combination of features and benefits in cladding, from products that meet high energy efficiency codes and moisture management needs to materials that offer ease-of-installation on the job site, and EnduraMax provides an unmatched blend of the highest in performance standards and timeless character."
What hasn't changed: EnduraMax outperforms other exterior cladding in all areas.
� Increased energy savings
� Built-in moisture management
� Easier installation (less time and cleanup)
� Ideal for new construction AND remodels
� Unparalleled beauty and durability