Time May Be Running Out

When asked how you intend to market and advertise your construction business this year, what will you say?  If you talk with your father or uncle on the most effective way to promote a business, they are very likely to tell you to make sure you are listed in the yellow pages, or to perhaps purchase a spot on the radio if you have available budget. Those solutions were certainly solid strategies throughout much of the preceding century, but today, everything has changed.  If your business isn't on the internet, and you aren't aggressively managing it there, take a deep breath because you aren't likely to survive the long haul.  This article outlines the key essentials of marketing in the new millennium.

Outbound Marketing is a term often used today to describe classical marketing methodologies such as:

·         TV advertising

·         print

·         mail ads

·         radio

·         telemarketing, etc.

When television was first developed, there were very few channels so audiences had little choice when it came to what they could watch, and as a result generally knew what was on most other channels.  Interestingly, this was part of the reason for why TV advertising was so effective: people had no compelling reason to flip channels when the ads came on.  The other part was that in the early days, people were not saturated with marketing and found TV advertisements beneficial, if not actually interesting.

Fast Forward to Today

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Liberty Reports represents the next generation of integrated Excel-based reporting technology offered by Event 1 Software. Connectivity for each software application supported by Liberty Reports is custom tailored to create a very positive and intuitive experience as you utilize Microsoft Excel as a reporting tool for your business data.  Using Liberty Reports, you will transform Microsoft Excel into a powerful and intuitive reporting solution virtually overnight.  Use it for business intelligence, management reports, exception reports, auditing, and much more. It works with Master Builder and there is another version for Timberline.  It extracts data from your company database in real time.  

Register for an upcoming webinar to learn more including how to prepare a cash forecast. 

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1. Reduce the time it takes to track insurance and resolve compliance issues.
2. Mitigate risk; by automating - there is less chance of exposure due to lapse in coverage.
3. Integration with your business system provides a single point of data entry.
4. EWA Insurance Tracking is designed for the construction industry.

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Mobile Time Tracking

Mobile time tracking software on your mobile device

Crew A and Crew B leave their boss' office Monday morning at the same time and return that evening at the same time after a hard day of work in the field.  Crew A traveled to three separate painting jobs throughout the day, prepping, sealing, caulking, spraying and rolling paint.  The crew members are exhausted and just want to erase the day from their memory.

Crew B, also tired, traveled to three separate jobs during this period as well.  It also performed a variety of job activities, including framing, drywall, sheering and roofing.

Friday (payday) rolls around at the end of that week.  Crew A, which uses handwritten paper time cards, rushes to finish filling out its time sheets that morning.  When it's done scribbling down estimated work shifts, each member turns in a perfect 40-hour time sheet to its payroll manager.  Everyone's time card says they worked five days that week and exactly eight hours per day, plus a 30-minute lunch - on the dot.  And to top it off, no one has any idea how long it took them to paint at their first jobsite on Monday or their third jobsite on Thursday.

They just want their paycheck.

Crew B, however, has nothing to turn in on Friday.  No paper, pen or pencil needed. Crew B doesn't use paper timecards.  In fact, Crew B doesn't write its work shifts or job activities down at all.  This business tracks Crew B with time tracking software that runs right on their foreman's Smart phone.  Its foreman tracks the entire crew throughout the week, as work is actually happening, so no one is forced to remember time and attendance numbers.  He tracks job activities, travel time and even records field notes on his mobile device.

When Friday morning rolls around, the foreman wirelessly sends his time records to his payroll manager.  When the payroll manager opens up her time tracking software on her computer, the numbers are automatically populated for all of Crew B. She sees that while many men in Crew B worked between 35 and 38 hours, not one of them worked 40.  Her business saved hundreds in labor costs in just one payroll.  

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