Recently, the Postal Service introduced a new mail product, Every Door Direct Mail, which reflects major changes in our rules about Direct Mail- changes that make it infinitely easier for a small business to try Direct Mail at a fraction of the cost. In the past, when a small business wanted to try Direct Mail they were hit with all sorts of up front permit fees and complex rules. There was no easy way for a business to target customers in a certain geographic area or mail to potential customers in a certain radius (ex. 1/2 mile) around their business.

With Every Door Direct Mail (EDDM), that's all changed.

EDDM allows a small business to try Direct Mail without the cost of permits, a mailing list and the other standard mail requirements (tabbing, barcodes etc). EDDM allows small businesses to use a new online tool to plan their mailing, target certain geographic areas or do something as simple as mail to everyone within a ½ mile of their business. Postage costs are listed right up front and the paperwork has been reduced to half a page!

http://www.uspseverydoor.com/index.php/retail