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Vol. 6, Issue 2March 2012
In This Issue
Marketing Update from the 2012 Indoor Air Expo
IAQ Video Network Releases New Videos & Upcoming Events
 
 
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Seen on IAQTV.com
 
Welcome to the Environmental Marketer.  
 
The mission of this publication is to bring you new ideas to help you grow your environmental business. 
 
If there are ever any future topics you would like us to discuss please drop me a note and we will attempt to address your topic in a future issue.

 
 
 
Cochrane & Associates is the only specialty firm delivering:

Marketing
 
Public Relations
 
Business Development
 
services directly to our industry and your business.
 

 
"Being able to touch so many people through my businesses and make money while doing it, is a huge blessing."
- Magic Johnson
 
"When two opposite points of view are expressed with equal intensity, the truth does not necessarily lie exactly halfway between them.  It is possible for one side to be simply wrong."
- Richard Dawkins
 
 
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C&A recommends:
 
 
IAQ Video Network
the place to post and view IAQ related videos

 
UltraViolet Devices, Inc.
advanced UV and molecular filtration for air, surface and water disinfection
 
 
ec2, inc.

environmental consulting & inspection services
 

Sussex Environmental

Health Consultants

environmental & industrial

 hygiene services

 www.sussexenvironmental.com 

 
 
EMSL Analytical, Inc.
 for quality laboratory services and sampling products
 
  
The American Indoor Air Quality Council/American Council for Accredited Certification
for true industry certifications
 
  
 
Indoor Air Quality Association
the industry's trade association
  
  
Restoration Industry Association
restoration industry's trade association
  

Mycometer, Inc.
Onsite analytical technology
for fungi or bacteria

 
Legends Environmental Insurance Services
leaders in insurance products


IAQ Index
Home & office IAQ test kits
 
  
IAQ Radio
the industry's live news source
 
  
Indoor Environmental Connections
the industry's news source
 
 
  

 
Cochrane & Associates are proud financial supporters of Habitat for Humanity International (HFHI) 
 
To learn how you can help make a difference in people's lives
 please visit

Marketing Update from the 2012 Indoor Air Expo

  

Last week, I had the opportunity to attend the 2012 Indoor Air Expo. Again this year, the exposition halls of the Indoor Air Expo were shared with members from both the Air Conditioning Contractors of America (ACCA) who celebrated their 44th annual meeting and the Indoor Air Quality Association (IAQA) who had their 15th annual meeting.
 

This year's event took place at the Paris Las Vegas Hotel and Bally's. Reports from the conference staff indicate attendance was up from past years. This supports the general state of the industry I discovered through talking with the diverse group of people in attendance.

 

I have had the opportunity to attend most of these annual conferences since 1998 and have witnessed firsthand the changes that have taken place within the IAQ industry. The general consensus I found from talking with the business professionals and owners was that business for most in attendance is continuing to slowly improve.

 

When asked what they were doing to market their businesses there was a definite trend towards more online efforts to grow their companies. Asked specifically what they were doing to build their businesses online, most people included the following:

  • Press Releases - This effective marketing and public relations tool allows companies to quickly and inexpensively get the word out about new developments. Of perhaps greater importance, online press releases fill the internet with content that relates to the product or services provided by companies making them easier to find online. Press releases are also a powerful tool for organic search engine optimization (SEO).
  • Website Content - More companies are regularly updating their website with timely information, including press releases. Gone for most companies is the old way of developing a website and letting it sit for months or years without updates and changes.
  • Online Newsletter - The trend of sending online newsletters continues to grow as print newsletter are used less and less. Companies that provide these online services, including iContact and Constant Contact, continue to be popular.
  • Videos - Instructional and corporate videos were broadcast on monitors by many exhibitors in the expo hall. Many of these same videos are also posted by IAQ companies on their website and YouTube. Video content continues as one of the fastest growing trends online and is extremely effective at quickly explaining products and services to potential customers.

Next year's Indoor Air Expo takes place in Orlando, Florida. If you didn't have a chance to attend this year I hope you mark your calendar for this important industry event. No other place can you network with so many peers and hear firsthand the changes and developments occurring in the industry.

 
Below is a video of the 2012 Indoor Air Expo. 

 

 

2012 Indoor Air Expo: Featuring the IAQA & ACCA
2012 Indoor Air Expo: Featuring the IAQA & ACCA

 

 

Cochrane & Associates, LLC, the environmental, mold, industrial hygiene, HVAC and indoor air quality industries' only dedicated marketing, public relations and business development consulting firm works with clients to develop ways to maximize their marketing efforts and ROI.  We also invite you to visit the IAQ Video Network www.IAQTV.com and submit any videos you may have for inclusion on the website.   

 

 

Contact Cochrane & Associates to learn new ways to grow your business:

 

[email protected]

www.cochraneassoc.com

 

602.510.3179 

 

 

 

 

 

 

 

 

 


New Video Releases at:

IAQ Video Network
 
Tetanus: Clostridium tetani
Tetanus: Clostridium tetani
Green Homes: What to Look for Before Buying
Green Homes: What to Look for Before Buying
Yersiniosis: What You Need to Know about Yersinia
Yersiniosis: What You Need to Know about Yersinia
Naegleria fowleri: What You Need to Know
Naegleria fowleri: What You Need to Know

Bed Bugs: What You Need to Know
Bed Bugs: What You Need to Know

Bacteroides: Fecal Indicators
Bacteroides: Fecal Indicators
Streptococcus pneumoniae
Streptococcus pneumoniae
Nitrogen Dioxide & Indoor Air Quality
Nitrogen Dioxide & Indoor Air Quality

 

 Previously Released Videos

 

 

 
Upcoming Environmental Events 
 
conference
Places to Learn
  
  
NFMT
Baltimore, MD
March 13 - 15, 2012
 
NADCA's 23rd Annual Meeting & Exposition
Puerto Rico
March 19 - 22, 2012
 
2012 Maine IAQ Conference
Augusta, ME
March 20 - 21, 2012
 
29th Annual EIA Conference
San Diego, CA
March 21 - 25, 2012
 
RIA 67th Annual Leadership Summit & Expo
Myrtle Beach, SC
March 26 - 30, 2012
 
NAFA Tech 2012
Phoenix, AZ
April 18 - 20, 2012
 
Safety 2012
Denver, CO
June 3 - 6, 2012
 
AIHce 2012
Indianapolis, IN
June 16 - 21, 2012
 
NEHA AEC
San Diego, CA
June 28 - 30, 2012